Founder of ProFound Bert-Jan Ottens visited natural ingredient companies near Lahore, Pakistan, for CBI technical assistance. He evaluated the companies’ obtained practices in sustainable sourcing, value added processing, CSR, certification and marketing strategies.

“Again invigorated by so many positive encounters and dialogues these 2 weeks of training. Entrepreneurs and service providers/institutions such as Ministry of Commerce/TDAP, Inspector General of Forests, Forestry Service, FAO, Control Union; all actively participated to design strategies for sustainable sourcing & biodiversity, quality and compliance/certification. Companies are making good progress to access European markets.  I am very proud of company achievements!” – Bert-Jan Ottens

Our IN2NI colleague Michael Schwegler’s impressions of Pakistan’s potential