About Aafke van Sprundel

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So far Aafke van Sprundel has created 67 blog entries.

ProFound market research natural alternatives to sugar: Lucuma and Yacon opportunities

September 2nd, 2016|

ProFound supports developing country exporters to bring their natural ingredient to the European market, providing market information regarding specific products that have a potential on the market. As more consumers are interested in a healthy diet, and as refined sugar has developed a bad name among several consumer groups, natural alternative sweeteners are an interesting product group. We therefore expect that lucuma and yacon will become more popular among European consumers. We have spoken to European importers and retailers of natural sweeteners and visited the ‘Free From Food’ fair in Amsterdam to discuss the European market of natural sweeteners with [...]

Pilot certification tool: Sustainably sourcing Pine Nuts in Northern Pakistan

August 29th, 2016|

During a recent CBI mission in July to Pakistan, Bert-Jan Ottens and Michael Schwegler (our in2ni colleague) prepared the grounds for an innovative pilot scheme, aiming at the sustainable sourcing and certification of wild-collected Chilgoza (pine) nuts from the Northern areas of Pakistan. They took stock of current collection and processing practices of Community Biodiversity Enterprises (CBEs) in the Gouherabad valley, who are collecting Chilgoza pine nuts from their communal forests. The pilot introduces a ground-breaking certification solution that aims to assess and certify supply chains in the natural ingredient sector according to multiple voluntary sustainable standards. This certification tool [...]

ProFound joins Helvetas in regional BioTrade in Southeast Asia

August 19th, 2016|

ProFound has joined forces with Helvetas Swiss Intercooperation and our partner Klaus Dürbeck Consulting for a Regional Biotrade Programme in Southeast Asia, specifically in Vietnam, Lao PDR and Myanmar. This four-year programme is funded by SECO, the Swiss State Secretariat for Economic Affairs. The programme aims to create biodiversity-related economic opportunities in Vietnam, Lao PDR and Myanmar, by creating business models for sustainably sourced, traceable and value-added natural ingredients. Such ethical Biotrade business models will aim to create functional economic relations between local communities, processing & exporting SMEs, and international buyers. The Biotrade business models will comply with national and international [...]

Relevant South African Public and Private institutions agree on actions for a better future of the Natural Ingredients sector

August 16th, 2016|

During the second strategic workshop for natural ingredients in South Africa on the 1st of July 2016, sector stakeholders set clear objectives and actions to increase exports of natural ingredients. Objectives were set along the value chain, from establishing a sustainable value chain, to processing according to international requirements, and commercialisation to the right market with the right certification and marketing tools. Objectives were also set to improve the business enabling environment and legislation, and connect research and the private sector. These objectives were translated in specific actions such as: - Developing CSR tools to help companies implement CSR - [...]

Business Organizations adopt export marketing training for South African Natural Ingredient exporters

August 16th, 2016|

Within the scope of the CBI natural ingredients project in South Africa, ProFound developed a training with CECOSA, the Cosmetic Export Council of South Africa, for companies to develop an export marketing plan. This plan helps companies to decide which product to export to which market, and what actions, people and investments are needed to get there. Also, the export marketing plan is suitable to request subsidies for market entry from DTI, the South African Department of Trade and Investment. Food South Africa / The Western Cape Fine Food Initiative, identified new services for their members – such as a market [...]

ProFound and Sandra Kruger and Associates help save endangered rooibos

August 16th, 2016|

The rooibos sector is under pressure. Volumes are going down because of drought and a lack of investment in production, value addition in South Africa remains low, and incomes for workers and small farmers in the sector are insufficient to support their families and communities. To make the sector more sustainable ProFound and Sandra Kruger Associates are developing an intervention to tackle these issues in an integrated way: increasing production, achieving CSR compliance and adding value through certification and CSR marketing. To support this effort, the team visited Carmien, a rooibos farm and processor in South Africa, to identify and [...]

PF brokerage service delivers steel drum packaging for Ethiopian honey suppliers

August 4th, 2016|

After ProFound brokered a deal for the supply of steel drums to Ethiopia, the first container with drums for honey packaging arrived at the processing company Babichi. The empty drums came from ProFound’s partner in Europe who is interested in supplying drums in return for quality honey. The drums are crucial for Babichi and other Ethiopian honey suppliers to successfully export to Europe, because many European buyers only accept honey packed in steel drums. The use of plastic drums poses a higher risk of quality deterioration during transport and storage and they may collapse when stacked. ProFound studied various options [...]

New model for sustainable trade

July 21st, 2016|

Voluntary private standards flourish as a governance tool for sustainable trade, but do they really work? There are serious limitations to these standards, which limit their effectiveness and impact. A joint effort by Utrecht University, CBI and ProFound is re-evaluating the performance of private standards as a governance tool and looking into a new governance model. Last week, Bram van Helvoirt of the Utrecht University presented this joint paper at the International Sustainable Development Research Society Conference, in Lisbon. Bram presented several governance mechanisms that can be used as alternatives: Action, Collaboration, Transformation; the Participatory Guarantee System; and Access and Benefit Sharing. He talked about the challenges to implement these systems in sustainable [...]

Making high quality products for Europe

June 9th, 2016|

ProFound consultant Kasper Kerver prepared ten Ethiopian entrepreneurs for their exports to international markets. He coached honey, pulses and seeds producers on quality and Food Safety Management and what international buyers expect from them. During the training, Kasper Kerver explained international buyers’ specific requirements for high quality products and Food Safety Management. The participants exercised with HACCP planning and received recommendations on their options for certification. Food Safety Management is a critical bottleneck to export honey, pulses and seeds to international markets. Many Ethiopian producers understand that international buyers want ‘high quality’ products, but don’t know exactly what they mean by that. [...]

Dissemination seminar in Tunisia: Olive Oil and the German market

May 30th, 2016|

Commissioned by the GIZ project Initiative pour la Promotion des Filières Agricoles (IPFA) in Tunisia, Gustavo Ferro landed in Tunis for the Olive Oil Day. He disseminated the main results  of a tailored study on the German market for olive oil and composed the panel of experts. The study was completed in 2015, in collaboration with CBI, IPD and Klaus Duerbeck Consulting. It is available online on the CBI website. The Olive Oil Day (25 May) was attended by more than 45 participants, mainly composed of olive oil companies. Gustavo Ferro and other sector experts, importers and institution representatives engaged in a discussion on the opportunities and [...]