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So far profound has created 20 blog entries.

ProFound Market Potential Tool now covers both US and European market

May 3rd, 2017|

ProFound continues to tailor its products to the real needs of the natural ingredients sector. With our market potential tool, now expanded to the US market, we can do a quick assessment of natural ingredients’ potential on the European or American markets. The tool covers cosmetics, food, food supplements, pharmaceuticals and herbal medicine. The development of this tool stems from ProFound’s tradition to provide Market Analysis solutions to natural ingredient companies. With more than 25 years of expertise, we have access to numerous sources and contacts which enable us to base our conclusions on market realities.  “ProFound identified which of our products had [...]

Finalising the inception phase of the Regional BioTrade Project

May 3rd, 2017|

Helvetas Swiss Intercooperation and ProFound collaborated closely on an Export Potential Assessment (EPA) in the Regional BioTrade project in Southeast Asia (Vietnam, Laos and Myanmar). Since September 2016, ProFound consultants and Helvetas national teams have identified bottlenecks and possible interventions through desk research, fieldwork and verification missions. ProFound worked together with the Helvetas teams in researching the possibilities for BioTrade. Their help with the desk research, field work and reporting has been very useful in the completion of the inception phase of the project. - Tuan, Le Anh, Deputy Project Manager, Regional BioTrade Project Southeast Asia, Helvetas Vietnam The combination [...]

ProFound wins World Bank tender: Developing Economic Clusters in Eastern Indonesia

May 2nd, 2017|

ProFound won a World Bank tender, together with our Indonesian partners Setara Foundation and several experts from the Gadjah Mada University. In the coming six months, we will develop strategies for innovative clusters of economic activity with key Eastern Indonesian agricultural products. This is one of our activities in Market Analysis (see our Solutions page for more information). “Together with our partners, we have unique expertise in adding value to agricultural production and identifying Indonesian potential products for export markets, as well as in SME development. Our recommended strategies will bear relevance for both the national and international context.” – [...]

ProFound @Vitafoods 2017: CBI stand J116

April 21st, 2017|

Vitafoods Europe is expecting more than 18,500 visitors and 1,000 exhibitors to its annual trade fair in Geneva, Switzerland. From 9-11 May, the trade fair will bring together companies from the entire global nutraceutical supply chain. CBI will be there to introduce seven natural ingredient suppliers to the market. At the stand, ProFound will offer trade fair support, one of our activities in Market Access (See our Solutions page for more information). You can find ProFound consultant Robbie Hogervorst at CBI stand J116, together with seven companies from Pakistan and South Africa. The exhibitors are all part of CBI’s export [...]

Focus on innovation, natural and sustainability at in-cosmetics

April 14th, 2017|

In-cosmetics is the world’s most important trade fair for cosmetic ingredients and the place to pick up on the latest trends in cosmetics. From 4-6 April, almost 9,000 visitors came to see the 780 exhibitors at the trade fair in London. ProFound consultant Robbie Hogervorst joined the CBI team with cosmetic ingredient expert Andrew Jones to support 19 companies. These are part of the CBI export coaching programmes in South Africa, Colombia, Peru and Indonesia. Trade Fair Support is one of ProFound’s activities in Market Access (See our Solutions page for more information). “Renowned buyers placed orders with CBI exhibitors at in-cosmetics. R&D, marketing [...]

Adding value to rice products in Pakistan and Cambodia

April 3rd, 2017|

Pakistan and Cambodia are among the largest rice producers in the world. They are already some of the biggest suppliers to Europe with brown and milled rice. However, their industries for value added rice products lag behind global competitors. On behalf of CBI, ProFound and ingredient expert Freek Jan Koekoek are working on a feasibility study to find out how to change this situation and find opportunities to develop the rice industries in Pakistan and Cambodia. Global competitors India and Thailand are both much better than Pakistan and Cambodia at adding value to rice products. India and Thailand produce more competitive rice varieties, and also [...]

Now online: European market opportunities for tea, coffee, cocoa, spices and herbs

March 16th, 2017|

Are you looking for opportunities on the European market for tea, coffee, cocoa, spices and herbs? Our work for CBI in these sectors can now be downloaded from the CBI website. Here, you can find information on market trends, requirements and competitive sources. The analyses also identify opportunities in specific countries, such as Italy and Germany, and for specific products, such as specialty tea and coffee, vanilla, pepper and cloves. Looking for opportunities for other natural ingredients? On the CBI website, you can also download our analyses for: Honey and Sweeteners, Natural Food Additives, Natural Ingredients for Cosmetics, Natural Ingredients for [...]

Eleven Rural Finance Matchmaking Sessions for African entrepreneurs at BioFach 2017

February 28th, 2017|

African suppliers often cannot access the necessary financial services they need; their financial position makes them too large to be targeted by development aid interventions, but too small to qualify for loans from many private banks. This space is known as the ‘missing middle.’ At the same time, social lenders in Europe and North America cannot identify a sufficient number of viable projects to fund and face high risks catering to the needs of the missing middle. ProFound contributes towards bridging this financial gap through organising matchmaking sessions between suppliers and social lenders. “ProFound provides full value chain solutions from [...]

BioFach 2017: The Organic Africa Pavilion celebrates African diversity

February 24th, 2017|

In the second year of the Organic Africa Pavilion at BioFach, ProFound brought a mix of African culture and professionalism. The pavilion’s 15 exhibitors from Ethiopia, Ghana, Senegal, Burkina Faso, Zimbabwe and Mozambique displayed high-quality organic ingredients, including baobab, honey, cocoa, coffee, fresh papaya, desert date oil, neem oil and dried mango. Our authentic Ethiopian coffee ceremony, organised with the Ethiopian consulate, attracted visitors and energised business-making. The participants of the Organic Africa Pavilion had excellent visibility at BioFach, and the response from visitors was inspiring. We reached more than 750 business contacts during the 4 days, of which 65% [...]

ProFound launches certification tool at BioFach 2017

February 22nd, 2017|

Our tool for faster and cheaper certification of sustainable natural ingredients During BioFach 2017, we launched our integrated certification tool for suppliers of wild-collected natural ingredients. This tool helps suppliers to assess and certify their supply chains according to multiple sustainability standards at the same time. It includes all protocols to comply with international standards and certifications such as Good Agricultural Collection Practices (GACP), organic, FairWild and fair trade. Each standard demands different documentation sets, but these often overlap. “Certification is a costly and dreading process for suppliers. We designed this tool to make the certification process cheaper and more convenient for suppliers in emerging [...]