Why is business planning important to develop your business?

To access new markets, suppliers need to show an interesting product offer and that they can meet the requirements of potential business partners. Buyers expect safe, traceable, sustainable and well-documented products. To meet these expectations, sound business planning is vital to identify opportunities, develop solutions and implement actions.

How can ProFound business planning help your business?

It can be difficult for suppliers in developing countries to identify products that are interesting for international buyers, as well as understanding and meeting the requirements of these buyers. ProFound’s services aim to help entrepreneurs improve their business capacities in terms of strategy, planning and implementation. We cover everything, starting from traceable sourcing, meeting quality standards and adding value, up to documenting and implementing the right certification for their target market.

Based on our up-to-date knowledge and our large network in the natural ingredients market, we close gaps in meeting buyer expectations with our solutions for sustainable sourcing, quality management and export marketing, both for suppliers and their business support organisations.

What business planning services does ProFound offer?

Sustainable sourcing and certification

We provide a one-stop solution for quality standard implementation, traceability and certification. This service can be accompanied with intensive training to guide companies on their road to becoming certified.

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Company development support

Our company development support services improve the quality of the company at large. Our experts visit suppliers to carry out a full company audit. Based on the audit, we develop an action plan with the supplier. The supplier’s staff receives tailored training to professionalise production processes, product development, human resource management, supply chain management and financial management. We also build capacities of business support organisations to mentor their members. Together we develop the right services so they can support suppliers in their development.

Export marketing

We guide companies in identifying the right product for the right market, with the right marketing mix. Through training and individual guidance, suppliers develop their own Export Marketing Plan and Export Strategy to be fully prepared to access the market. We develop export marketing capacities with business support organisations as well.

Programme management

ProFound provides tailored solutions to development organisations and governmental institutions. For example, we design effective programmes and establish programme management and monitoring tools. We also organise strategic sector conferences to develop strategies for the natural ingredient sector, such as in South Africa and Pakistan.


Specific Business Planning products ProFound offers include:

Need more information about business planning?

img_4650-website-smaller Contact Robbie Hogervorst at mail@thisisprofound.com

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