Why is business planning important to develop business?

To access new markets, suppliers need to show an interesting product offer and that they can meet requirements of potential business partners. Buyers expect safe, traceable, sustainable and well-documented products. To meet these expectations, sound business planning is vital to identify opportunities, develop solutions and implement actions.

How can ProFound business planning help businesses?

It can be difficult for suppliers in developing countries to identify products that are interesting for international buyers and meet requirements of these buyers. ProFound helps companies improve their business capacities in terms of strategy, planning and implementation. We cover every marketing aspect, starting with traceable sourcing, meeting quality standards and adding value, up to documenting and promoting a company’s Unique Selling Points for the target market.

We help companies to meet and exceed buyer expectations, by using our up-to-date market knowledge and our large network in the natural ingredients market.

What business planning products does ProFound offer?

With our business planning Solution, we deliver professional equipment to prepare companies and Business Support Organisations for next steps towards market entry: rural finance and market access, and make the most of their market analysis. Our products include: the NI-CheckApp (the compliance tool for natural ingredients)Sourcing missionsSector development and  Technical assistance.

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Company audits and selection

We select companies for natural ingredients programmes using our technical assistance programmes and sourcing missions. Our experts visit suppliers to carry out a full company audit. We screen suppliers and provide training and one-on-one assistance to entrepreneurs to guide them through the steps towards export markets.

Business plan and sector development

We guide companies in identifying the right product for the right market, with the right marketing mix. Through training and individual guidance, suppliers develop their own Export Marketing Plan and Export Strategy to be fully prepared to access the market. We develop export marketing capacities with business support organisations as well.

Our business plan development services improve the quality of the company at large. Based on a company audit, we develop an action plan with the supplier. The supplier’s staff receives tailored training to professionalise production processes, product development, human resource management and supply chain management. We also build capacities of business support organisations  to coach their members. Together we develop the right services for supporting suppliers in their development.

Product development and certification

Our total compliance tool (NI-CheckApp) allows companies to improve their standards and documentation necessary to obtain certification. By using an integrated approach, we offer a more convenient and cheaper certification process allowing companies to improve fast on their quality management. This service includes intensive training to guide companies on their road to becoming certified.

Need more information about business planning?

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Ethiopian honey processor shows new equipment