Training FTC in Bosnia in Market Analysis

June 5th, 2019|

Did you know that Bosnia and Herzegovina (BiH) has various promising products to offer to the global market? The Foreign Trade Chamber (FTC) in BiH is making sure that people around the world are aware of the opportunities that BiH has to offer. Such as its range of essential oils. ProFound, through the trade promotion programme of our partner SIPPO, supports FTC to improve services to their members. Delivery of Market Intelligence will be a new service to help FTC's members find the best match between market needs and their products. Specifically, we're supporting FTC to analyse the US market [...]

Kicking off the CBI-IPD-MOI natural ingredients project in Indonesia

May 24th, 2019|

CBI (the Centre for the Promotion of Imports from developing countries) recently launched its new export development project in Indonesia. In this project CBI cooperates with the German Import Promotion Desk (IPD) and the Indonesian Ministry of Industry. Robbie Hogervorst joined IPD and CBI's mission to launch the project. 100 companies producing and exporting essential oils, botanical extracts and seaweed extracts participated in two national workshops. During these workshops the participants learned about opportunities on the EU market and requirements to reach this market. Moreover, they heard how the project could support them to enter Europe successfully with sustainable, traceable [...]

Diving into sustainable wild collection at FairWild Forum

May 14th, 2019|

Did you know that commercial wild-collection in Europe is alive and kicking? ProFound senior consultant Robbie Hogervorst participated in FairWild Forum 2019 in Budapest. During the forum he visited wild collection sites near the Hungarian-Croatian border. Here Roma collectors benefit from working for FairWild-certified operations: better working conditions, better and more stable incomes and fair trade premiums to invest in community projects. At the time of visit, the group was collecting wild garlic. At the FairWild Forum, Robbie also presented how FairWild certification can support compliance to the Nagoya Protocol for Access and Benefit Sharing. Other speakers explained how to [...]

Improving export development and promotion services to BioTrade companies

April 9th, 2019|

In close cooperation with Miguel Camacho, ProFound provided a workshop on behalf of Helvetas. Together with Miguel we helped to reinforce capacities of business support organisations (BSOs) to deliver demand-driven, value-added services that promote exports of BioTrade natural ingredients. The workshop provided international best-case examples of services to companies. For example trade fair organisation, certification training, export market planning and buyer missions. In addition, the workshop linked BSOs to trade promotion organisations in their countries. This link helps BSOs to discuss how to implement these services in practice. During the workshop the BSOs designed their service portfolio and did initial [...]

Marketing and Innovation 2.0: Export Marketing training at Natural Products Expo West

March 21st, 2019|

Many Myanmar companies want to enter the American market. They feel their innovative and speciality products will have the best chances in this highly dynamic market. That the American market is indeed dynamic we saw during a study visit to the Natural Products Expo West trade fair in Anaheim, California. Here we joined the Helvetas Myanmar team, 6 companies and 2 business support organisations. At the same time, the show also showed how fierce the competition is. Products and marketing concepts need to be very strong to stand out in this market. ProFound consultants Jolanda van Hal and Robbie Hogervorst [...]

Promoting exports of food products from Malawi

February 28th, 2019|

SMEs in Malawi are preparing to export sunflower oil, peanut butter and chili sauce, amongst others. During a workshop in Malawi, our consultant Kasper Kerver presented export opportunities. He challenged the entrepreneurs to make the most of these opportunities by developing a marketing strategy. With this support, entrepreneurs like Endrina in the picture below can scale up their business and generate more income and employment.  The workshop was part of a private sector development programme with partners Palladium and the Malawi Investment and Trade Centre (MITC). This programme improves access to markets and finance for SMEs. It also builds capacity [...]

South East Asian producers getting ready for BioTrade exports

December 21st, 2018|

ProFound experts Robbie Hogervorst and Aafke van Sprundel conducted a series of market entry strategy trainings in Kuala Lumpur, Yangon and Mandalay for the Helvetas Regional BioTrade Project South East Asia. More than 20 Vietnamese, Lao and Myanmar companies were trained and supported to develop their first market entry strategy. A second objective was to build capacities of business associations to start developing market entry services to their members.    During the workshop, the participants were guided to define how they wanted to position themselves on the market. Do they want to be a high end, a sustainable, ethical, unique [...]

Tunisian and Balkan BSOs’ steep learning curve at HI/NI trade fair Frankfurt

December 5th, 2018|

ProFound’s senior consultant Gustavo Ferro attended the Health Ingredients / Natural Ingredients trade fair in Frankfurt. He was supporting SIPPO in a series of capacity-building activities for Business Support Organisations from Tunisia and the Balkans. For example learning from orientation meetings with European buyers as well as competing suppliers and support organisations such as CBI. In addition to visiting the trade fair itself, the BSOs met with the European Spice Association (ESA) in Bonn and with the European Federation of Essential Oils to explore synergies and channels for future collaboration. Gustavo is working together with SIPPO’s external experts Teresa Hüttenhofer and Andrew [...]

Developing a Story for Pakistan

November 22nd, 2018|

Founder of ProFound Bert-Jan Ottens visited natural ingredient companies near Lahore, Pakistan, for CBI technical assistance. He evaluated the companies' obtained practices in sustainable sourcing, value added processing, CSR, certification and marketing strategies. "Again invigorated by so many positive encounters and dialogues these 2 weeks of training. Entrepreneurs and service providers/institutions such as Ministry of Commerce/TDAP, Inspector General of Forests, Forestry Service, FAO, Control Union; all actively participated to design strategies for sustainable sourcing & biodiversity, quality and compliance/certification. Companies are making good progress to access European markets.  I am very proud of company achievements!" - Bert-Jan Ottens Our IN2NI [...]

Launch of South Africa’s Natural Ingredients Export Strategy

October 25th, 2018|

ProFound is proud to have been part of the launch of the South African natural ingredients export strategy 16-17 October 2018. The natural ingredients sector is a key segment of the government's re-industrialisation drive, with vital links to key economic policies such as the National Development Plan, Industrial Policy Action Plan and the New Growth Path. Economic growth needs to accelerate in a more inclusive manner and the natural ingredients sector is one sector that can achieve this. This sector holds great potential for South Africa because the global cosmetics, health and food markets are growing, in particular for natural [...]