ProFound in South Africa – outcomes from the CBI project

July 5th, 2019|

CBI’s Export Programme Natural Ingredients in South Africa has been concluded. ProFound has supported CBIs activities in the natural ingredients sector in South Africa since early 2014. What have we achieved on behalf of CBI in those years? First Natural Ingredients and Cosmetics Export Strategy of South Africa Stakeholders in South Africa’s natural ingredients sector were facing the same bottlenecks and leaving good opportunities untapped. However, they didn’t work together to overcome these problems. We joined up with CBI Business Support Organisation Development expert Jim Tersteeg to change this situation. Starting with bringing these stakeholders together. Making an exporter of [...]

Kicking off the CBI-IPD-MOI natural ingredients project in Indonesia

May 24th, 2019|

CBI (the Centre for the Promotion of Imports from developing countries) recently launched its new export development project in Indonesia. In this project CBI cooperates with the German Import Promotion Desk (IPD) and the Indonesian Ministry of Industry. Robbie Hogervorst joined IPD and CBI's mission to launch the project. 100 companies producing and exporting essential oils, botanical extracts and seaweed extracts participated in two national workshops. During these workshops the participants learned about opportunities on the EU market and requirements to reach this market. Moreover, they heard how the project could support them to enter Europe successfully with sustainable, traceable [...]

Marketing and Innovation 2.0: Export Marketing training at Natural Products Expo West

March 21st, 2019|

Many Myanmar companies want to enter the American market. They feel their innovative and speciality products will have the best chances in this highly dynamic market. That the American market is indeed dynamic we saw during a study visit to the Natural Products Expo West trade fair in Anaheim, California. Here we joined the Helvetas Myanmar team, 6 companies and 2 business support organisations. At the same time, the show also showed how fierce the competition is. Products and marketing concepts need to be very strong to stand out in this market. ProFound consultants Jolanda van Hal and Robbie Hogervorst [...]

Promoting exports of food products from Malawi

February 28th, 2019|

SMEs in Malawi are preparing to export sunflower oil, peanut butter and chili sauce, amongst others. During a workshop in Malawi, our consultant Kasper Kerver presented export opportunities. He challenged the entrepreneurs to make the most of these opportunities by developing a marketing strategy. With this support, entrepreneurs like Endrina in the picture below can scale up their business and generate more income and employment.  The workshop was part of a private sector development programme with partners Palladium and the Malawi Investment and Trade Centre (MITC). This programme improves access to markets and finance for SMEs. It also builds capacity [...]

Biofach 2019 – Organic Africa Pavilion breaks records again

February 27th, 2019|

From 13-16 February, the 22 exhibitors at our largest Organic Africa Pavilion yet met with almost 1,100 business leads. The pavilion included exhibitors from Madagascar, South Africa, Ghana, Zimbabwe, Tanzania, Kenya, Namibia and Mozambique. Both Botswana and the Comoros made their debut at BioFach.  "The added value is huge. It's helping us as a platform to showcase our products to this incredible market, where people are coming from all around the world." - Serge Rajaobelina, Sahanala, exhibitor from Madagascar  The companies displayed natural ingredients for food, cosmetics and health including baobab, honey, fresh papaya, African vegetable oils, spices, medicinal plants, herbal [...]

Organic Africa Pavilion doubles in size: 24 exhibitors at stands 4-359 and 4-571

January 18th, 2019|

Back to popular demand, our Organic Africa Pavilion at the BioFach trade fair is bigger than ever. On two Organic Africa Pavilions which total nearly 180m2, we will host 24 exhibitors from 10 countries. The steep increase in market access needs from African suppliers shows the continent's readiness for export.  From 13 - 16 February 2019,  these exhibitors will be ready to meet potential business partners. You can find them at stands 4-359 and 4-571. Stand 4-359 Companies from Ghana, Kenya, Madagascar, South Africa and the Comoros, offering various herbs & spices, citrus peels, cocoa beans, fresh papaya, tiger nuts, and fruit juices and [...]

South East Asian producers getting ready for BioTrade exports

December 21st, 2018|

ProFound experts Robbie Hogervorst and Aafke van Sprundel conducted a series of market entry strategy trainings in Kuala Lumpur, Yangon and Mandalay for the Helvetas Regional BioTrade Project South East Asia. More than 20 Vietnamese, Lao and Myanmar companies were trained and supported to develop their first market entry strategy. A second objective was to build capacities of business associations to start developing market entry services to their members.    During the workshop, the participants were guided to define how they wanted to position themselves on the market. Do they want to be a high end, a sustainable, ethical, unique [...]

ProFound matches suppliers from Indonesia, Tunisia and Peru to buyers at SIAL

October 26th, 2018|

7,020 companies from more than 109 countries presented their products to food manufacturers, wholesalers, retailers and foodservice professionals at SIAL in Paris this week. All manner of food products, from ingredients to final private label and branded products, were shown, across 21 exhibition sectors. ProFound supported SIPPO (Swiss Import Promotion Programme) with matchmaking for Indonesian, Tunisian and Peruvian companies. The Indonesian pavilion alone made more than 500 business contacts.  At the fair, our expert Gustavo Ferro worked specifically with Tunisian harissa producers – engaging with European retailers and final product wholesalers to promote the product and suppliers. Robbie Hogervorst mostly worked with Indonesian producers of coconut [...]

Re-enforcing Jatamansi trade in Nepal

October 18th, 2018|

The project “Succeeding with CITES: Sustainable and equitable Jatamansi trade from Nepal” was just launched in Kathmandu, Nepal. This project address the sustainability and legality of international trade of the medicinal plant Nardostachys grandiflora (Jatamansi). ProFound consultant Jolanda van Hal attended the launch: Great to see the strong support in Nepal from private sector companies and governmental organisations such as the Department of Plant and Resources and Ministry of Forests and Environment. This bodes well for our aim to develop equitable and sustainable Jatamansi trade from Nepal. At the launch, Dr. Bishwa Nath Oli, Secretary of the Ministry of Forests and Environment, spoke [...]

Paving Colombia’s way to the international cocoa market

September 19th, 2018|

ProFound’s senior consultant Gustavo Ferro spent the last few weeks in Colombia, where he has worked in different activities of Swisscontact’s Colombia + Competitiva (C+C) programme. Gustavo is part of Swisscontact’s Swiss Expert Network (SEN), and has been advising on C+C’s specialty cocoa projects. The specialty cocoa sector in Colombia has an enormous potential to thrive. The country has a pallet of around 9 cocoa-producing regions with diverse agro-climatic and social characteristics. Colombia’s cocoa bean production reached new records in 2017, at over 60 thousand tonnes. Challenges in Colombia's cocoa bean exports  At the moment, only around 20% of Colombia’s [...]