In 2013, ProFound developed a business case for the Centre for the Promotion of Imports from Developing Countries (CBI) which encompasses three sectors: natural ingredients, crafts and engineering products. This business case will be the basis for CBI’s Export Coaching Programme (ECP) in the next 5 years. In this contex, a first fact-finding and acquisition mission took place in December 2013, where consultant Robbie Hogervorst promoted the programme to local producers and exporters. He also had several meetings with key local counterparts to identify synergies and means of cooperation, as well as to broaden the local support base for the [...]
ProEcuador was established recently to widen and deepen the Ecuadorian export offer and to support Ecuadorian companies that want to enter export markets. ProEcuador has established a business intelligence and export support team to provide market intelligence and advice. Next to building a stronger sector specialisation within these teams, there is also a need for capacity building on how to do research, how to analyse outcomes to meet the specific needs of Ecuadorian exporters and how to present information in a user friendly way. Using the market intelligence products developed by ProFound on quinoa and chocolate, staff of these departments [...]
ProFound’s consultant Robbie Hogervorst recently conducted two dissemination workshops in Quino, Ecuador. These were a follow-up activity of market intelligence products developed by ProFound for ProEcuador and Ecuadorian SME exporters of quinoa and chocolate. In close coordination with ProEcuador and CBI product experts, around 40 companies were provided with the highlights of these studies. Subjects discussed included product requirements and development trends, marketing requirements, legislative requirements, market trends, market channels and segments and promotion trends. Based on these highlights, the trainers discussed market entry and product development options. Through different group assignments, the companies reviewed their product portfolio and capacities [...]
On March 28, the programme to develop Ethiopia’s beekeeping sector was launched officially. ProFound was not only in Ethiopia to witness the launch and discuss programme management with its partners, but also to deliver first results. A round table discussion initiated a Quality Assurance Scheme covering the entire value chain. Companies, government representatives, sector organisations, research institutes and consultants brainstormed on the Quality Assurance Scheme to prepare a list of actions, which will be followed up by the newly established Quality Assurance taskforce. ProFound also provided a three-day workshop to introduce representatives of diverse companies and sector organisations to market [...]
In the first week of March, ProFound participated in Proexport’s seminar Condiciones de acceso para productos agroindustriales en la Unión Europea, which was conducted in 5 cities across Colombia - and broadcasted live to 15 additional cities. The seminar was organised in the framework of the Free Trade Agreement signed between Colombia and the European Union in 2012, and aimed to inform exporters of current and future opportunities for agro-industrial products in the EU market. ProFound’s presentation addressed the European market for tropical and exotic fruits from Colombia, highlighting the relevant characteristics, trends & developments, market channels and buyer requirements [...]
By request of CBI, ProFound has made a detailed & tailored analysis of European markets for sustainably-produced cashew nuts. This analysis was done in the framework of a pilot programme of IDH, with the ambition that in the next few years 20% of the cashew nuts imported into the Europe will be sustainably produced! The global results of this study have been recently published on IDH's website.
ProFound has started up tailored studies for CBI and PROECUADOR, the Institute for the Promotion of Exports and Investments in Ecuador. ProFound will research export opportunities for two sectors:chocolate and quinoa; both appealing, but also challenging markets. For chocolate, it is difficult for developing country exporters to engage directly with EU retailers and consumers due to hurdles such as marketing and distribution costs. At the same time, quinoa sales in Europe remain limited, and are highly dominated by Peru and Bolivia. Therefore, ProFound will pay specific attention on how to position Ecuadorian exporters on these markets. These studies are conducted [...]