ProFound in South Africa – outcomes from the CBI project

2019-07-05T09:14:02+00:00July 5th, 2019|

CBI’s Export Programme Natural Ingredients in South Africa has been concluded. ProFound has supported CBIs activities in the natural ingredients sector in South Africa since early 2014. What have we achieved on behalf of CBI in those years? First Natural Ingredients and Cosmetics Export Strategy of South Africa Stakeholders in South Africa’s natural ingredients sector were facing the same bottlenecks and leaving good opportunities untapped. However, they didn’t work together to overcome these problems. We joined up with CBI Business Support Organisation Development expert Jim Tersteeg to change this situation. Starting with bringing these stakeholders together. Making an exporter of [...]

Launch of South Africa’s Natural Ingredients Export Strategy

2019-03-01T14:34:46+00:00October 25th, 2018|

ProFound is proud to have been part of the launch of the South African natural ingredients export strategy 16-17 October 2018. The natural ingredients sector is a key segment of the government's re-industrialisation drive, with vital links to key economic policies such as the National Development Plan, Industrial Policy Action Plan and the New Growth Path. Economic growth needs to accelerate in a more inclusive manner and the natural ingredients sector is one sector that can achieve this. This sector holds great potential for South Africa because the global cosmetics, health and food markets are growing, in particular for natural [...]

South African and Pakistani suppliers at Vitafoods: 46 potential orders

2019-07-05T08:59:19+00:00May 18th, 2018|

The results of the CBI pavilion at Vitafoods 2018 made it clear: Vitafoods continues to lead when it comes to ingredients for healthy foods, food supplements and herbal medicine. The fair held 7-9 May in Geneva received 1,100 exhibitors across different ingredient categories and 21,000 corporate visitors. The show is on the frontline of emerging industry trends: the convergence between food and pharma, new ingredients, new delivery systems and the emergence of personalised nutrition. The 6 participants from South Africa and Pakistan made 350 high-quality business contacts resulting in 8 fixed orders and 46 potential orders. This was their last CBI-supported participation. [...]

Upcoming activities in Q2

2018-04-10T13:27:10+00:00March 29th, 2018|

Amsterdam 17-19 April: introducing 21 exporters to the cosmetic market From 17-19 April you can find us at "in-cosmetics" in Amsterdam, the global trade fair for cosmetic ingredients. Visit CBI stand A30 to find business opportunities with 18 exporters from South Africa, Peru and Colombia. They will present a wide range of cosmetic ingredients, including luxurious oils, exquisite fragrances and innovative botanical extracts.  We will introduce three companies from Nepal and Tunisia to potential buyers during a selling mission, together with the Import Promotion Desk. These producers of organic essential and vegetable oils will visit the in-cosmetics trade fair. After the fair, [...]

Addressing support needs of South African health ingredients companies

2017-09-14T13:53:47+00:00August 15th, 2017|

ProFound consultant Robbie Hogervorst visited five health ingredients companies during a two week mission to South Africa. With each company, he discussed their company needs for the coming year and developed an action plan to solve these issues. These five companies are all part of the CBI's program Natural Ingredients for Health products. In this program, ProFound works together with our partner Sandra Kruger & Associates. Company support needs Even though the companies are different in terms of their products, markets and capacities, they share several needs, including: Certification requirements according to market and buyer needs, both in terms of voluntary and [...]

Successful Vitafoods exhibition: 280 new business contacts

2018-02-07T11:18:44+00:00May 31st, 2017|

During Vitafoods 2017, ProFound supported seven exporters from South Africa and Pakistan at the CBI stand. We helped the exhibitors launch their products on the global health and nutraceutical ingredients market. The trade fair in Geneva was a success, the companies made 280 new business contacts. They have many potential leads to pursue. ProFound supported the exhibitors in presenting their products and company attractively and professionally. We linked them to buyers from Europe and beyond. Trade fair support and B2B Matchmaking are some of our activities in Market Access. (See our solutions page for more information). The seven companies were [...]

ProFound Market Potential Tool now covers both US and European market

2019-03-28T11:45:59+00:00May 3rd, 2017|

ProFound continues to tailor its products to the real needs of the natural ingredients sector. With our market potential tool, now expanded to the US market, we can do a quick assessment of natural ingredients’ potential on the European or American markets. The tool covers cosmetics, food, food supplements, pharmaceuticals and herbal medicine. The development of this tool stems from ProFound’s tradition to provide Market Analysis solutions to natural ingredient companies. With more than 25 years of expertise, we have access to numerous sources and contacts which enable us to base our conclusions on market realities.  “ProFound identified which of our products had [...]

ProFound @Vitafoods 2017: CBI stand J116

2017-05-31T11:51:57+00:00April 21st, 2017|

Vitafoods Europe is expecting more than 18,500 visitors and 1,000 exhibitors to its annual trade fair in Geneva, Switzerland. From 9-11 May, the trade fair will bring together companies from the entire global nutraceutical supply chain. CBI will be there to introduce seven natural ingredient suppliers to the market. At the stand, ProFound will offer trade fair support, one of our activities in Market Access (See our Solutions page for more information). You can find ProFound consultant Robbie Hogervorst at CBI stand J116, together with seven companies from Pakistan and South Africa. The exhibitors are all part of CBI’s export [...]

Focus on innovation, natural and sustainability at in-cosmetics

2017-05-31T11:51:26+00:00April 14th, 2017|

In-cosmetics is the world’s most important trade fair for cosmetic ingredients and the place to pick up on the latest trends in cosmetics. From 4-6 April, almost 9,000 visitors came to see the 780 exhibitors at the trade fair in London. ProFound consultant Robbie Hogervorst joined the CBI team with cosmetic ingredient expert Andrew Jones to support 19 companies. These are part of the CBI export coaching programmes in South Africa, Colombia, Peru and Indonesia. Trade Fair Support is one of ProFound’s activities in Market Access (See our Solutions page for more information). “Renowned buyers placed orders with CBI exhibitors at in-cosmetics. R&D, marketing [...]

Four lessons learned to develop natural ingredients sector strategy for South Africa

2017-05-31T11:37:34+00:00November 3rd, 2016|

After two years of identifying bottlenecks to export for South African natural ingredients suppliers, a sector strategy is taking shape. The strategy tackles issues such as conflicting government policies, a lack of cooperation in the sector, and access to finance. “The third strategic workshop of DTI and CBI on Natural Ingredients in South Africa, on the 28th of October, brought together all relevant stakeholders to agree on a strategy for the sector.” - Robbie Hogervorst, senior consultant at ProFound This strategy defines actions needed to develop a business enabling environment for the sector: at the level of legislation, sustainable supply [...]