Raising the bar of Ethiopian honey
To many consumers, honey is a natural and healthy alternative to sugar. Honey is on the market as table honey and also as a food ingredient, for example in sweets such as liquorice or in bakery products. Beeswax is also used in cosmetic products such as creams and lip balm. But because the bee population is decreasing globally, there aren’t sufficient supplies of honey to meet demand in Europe. Imports from developing countries are growing. Whilst Ethiopia has a strong tradition of producing honey, the country was not yet on the map of European importers. The quality of Ethiopian honey was still too low and entrepreneurship needed to increase.
“I have just exported my first container of honey! I set up my company only a few years ago. Kasper of ProFound supported me throughout our development. He helped me to develop my export marketing strategy and exhibit at the Biofach trade fair.”
– Samuel Woldekidan (Yerkisho Honey and Wax Trading)
From Ethiopian forests to the global market
In Ethiopia honey is used in honey wine, or “Tej”, a national drink. Keeping honey bees offers additional income to farmers. This is important in Ethiopia’s rural areas, where farmers can combine keeping honey bees with other agricultural activities. For example, some are also growing coffee. Honey bees can also forage in Ethiopia’s wild areas, such as forests or dry lands, giving communities incentives to protect these areas and not exploit them for fire wood. For ProFound this offers a strong basis to build capacities of the Ethiopian honey sector in order to supply international markets with sustainable, organically certified honey.
“With the support of ProFound we know how to facilitate poor beekeepers in Ethiopia to access sustainable markets for their honey. ProFound helped us to develop the honey value chain by improving the partnerships between our Ethiopian honey processors and international buyers. Their knowledge on the international honey market and the requirements such as food safety management give us a clear direction for our strategy on honey value chain development.”
– Yetnayet Girmaw (SNV Ethiopia)