Why is market access important to develop your business?

Sustainable market access is the last mile in the success of any business. Finding the right channel and partner on the marketplace puts suppliers on an optimal development path. Solid partnerships increase their competitiveness and allows them to develop their products, service portfolio and business.

Suppliers from developing countries face challenges in accessing international markets. Some do not have a clear strategy on market entry, and others are missing capacities to implement this strategy. For example, they need to know the right channel to reach the market, how to identify and select the right buyer, and to communicate with them in the right way.

How can ProFound market access help your business?

ProFound is a matchmaker between exporters in developing countries and buyers in local, regional and European markets. With a wide network of buyers and partners worldwide, ProFound helps companies find the best match on the market place.

ProFound provides a combination of market orientation and market access services. This enables entrepreneurs to first make informed decisions on target markets, segments and the actions needed to reach them, and then guides them when they enter the market. We adapt Market Access activities to your objectives, export experience and capacities, paying close attention to your ambitions and business planning.

What market access services does ProFound offer?

To make sure suppliers get the maximum benefit out of their market access activities, we equip them with the right tools, make sure they prepare in the right way, support them during implementation, and help them to follow up on business leads. We also build capacities of business support organisations to develop and deliver market access services to their members or clients.

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Our team supports suppliers during trade fairs and other business events in their target market. ProFound works in key fairs in the sector, including In-Cosmetics, Food & Health Ingredients Europe, BioFach and Vitafoods, but can also support entrepeneurs at other selected events. Since 2015, ProFound organises the Organic Africa Pavilion at BioFach to promote Africa as a source for high quality organic products and to give exporters a platform to meet international buyers.

We also organise matchmaking tours in Europe to expose suppliers to the market. Not only do these events allow them to meet potential business partners but they also provide suppliers with insights into the market which they can use in their business development. These events are usually organised around trade fairs and include extra educational activities such as seminars, retail tours and company visits.

In addition, ProFound offers direct Business-to-Business trajectories. Either by bringing companies to the target markets or by taking buyers to the producing countries, we engage directly with the business partners to create win-win situations.


Specific Market Acces products ProFound offers include:

Need more information about market access?

gustavoContact Gustavo Ferro at mail@thisisprofound.com

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