Why is market analysis important to develop businesses?
Success in business starts with understanding the market. Knowledge of buyer requirements, distribution channels and trends in end-markets is key to identify market opportunities. Additional knowledge of the value chain in the country of origin is necessary to take advantage of these opportunities. It is this combination of market and value chain analysis that results in successful business development.
How can ProFound Market Analysis help businesses?
ProFound’s Market Analysis Solution enables companies and Business Support Organisations to develop a sound export strategy with an integrated approach from resource to market.
We deliver complete and up-to-date insights into the natural ingredients sector and translate these into concrete actions and recommendations. ProFound’s Market Analysis is:
ProFound is an expert in the natural ingredients market. We expand our knowledge each year by analysing data, consulting our large network of experts, visiting relevant trade fairs, and cooperating with European and international buyers of natural ingredients. This helps us understand current needs and requirements of the market and predict future developments.
What market analysis products does ProFound offer?
Through Market Analysis, we deliver professional equipment to prepare companies and Business Support Organisations for next steps towards market entry: Business Planning, Market Access and Rural Finance. Our products include: Crash course, Market Potential Tool, Sector analysis, Value chain analysis, and Scenario planning.
Market potential tool
ProFound analyses international markets for both well-known ingredients and new ingredients. For new ingredients, we first verify that companies can meet basic requirements for market entry with our Market Potential Tool. We determine market interest and scan the target market’s legal and buyer requirements.