Market Orientation @Vitafoods Asia in Singapore on BioTrade marketing

Within the scope of our work on the Regional BioTrade Project Southeast Asia with Helvetas, our senior consultant Robbie Hogervorst supported a Helvetas training mission in Singapore. During the training, selected companies gained insight into their potential to export BioTrade products; learning about buyer and market requirements, BioTrade market trends, and possible trade channels. The companies also learned how to translate their new insights into their marketing plan: How to develop a suitable product, how to promote it, how to price it? This is part of our activities in Business Planning (see our solutions page for more information). During the [Read more]

2017-09-21T08:00:18+00:00September 21st, 2017|

Finalising the inception phase of the Regional BioTrade Project

Helvetas Swiss Intercooperation and ProFound collaborated closely on an Export Potential Assessment (EPA) in the Regional BioTrade project in Southeast Asia (Vietnam, Laos and Myanmar). Since September 2016, ProFound consultants and Helvetas national teams have identified bottlenecks and possible interventions through desk research, fieldwork and verification missions. ProFound worked together with the Helvetas teams in researching the possibilities for BioTrade. Their help with the desk research, field work and reporting has been very useful in the completion of the inception phase of the project. - Tuan, Le Anh, Deputy Project Manager, Regional BioTrade Project Southeast Asia, Helvetas Vietnam The combination [Read more]

2017-08-16T10:31:31+00:00May 3rd, 2017|

ProFound´s first verification mission to Vietnam for BioTrade project

ProFound consultant Robbie Hogervorst visited Vietnam as part of the Export Potential Assessment for the Regional BioTrade project in Southeast Asia with Helvetas Swiss Intercooperation. At the end of last year, we identified promising BioTrade products from Vietnam, Lao PDR and Myanmar, by assessing their export potential. BioTrade is defined as the trade of products that are native to a country and maintain or enrich its biodiversity. In Vietnam, Robbie and the local Helvetas team verified the outcomes of this research. The team talked to companies and other stakeholders, such as government institutions, through individual interviews and a roundtable. "During [Read more]

2017-08-16T10:31:50+00:00January 23rd, 2017|

About ProFound

About Us The global system of supply and demand for food, health and cosmetic products is coming under increasing pressure from the impacts of climate change, population increase with a growing demand from limited resources, and changing diets and trends. Consumers are more and more aware of these changing circumstances and hence seek reassurance from companies that they are managing their supply chains in a transparent and sustainable way. Our goal is to disrupt and transform local, regional and international food and ingredient supply chains into transparent, equitable and sustainable market systems. Aim is to not only [Read more]

2022-01-13T03:06:26+00:00January 12th, 2022|

Clients

ProFound's clients ProFound provides professional support to organisations and programmes dealing with sustainable development and trade promotion in developing countries. Our clients range from governmental institutions, NGOs and foundations to Business Support Organisations and private businesses.   BioTrade Initiative The UNCTAD BioTrade Initiative promotes sustainable BioTrade in support of the objectives of the Convention on Biological Diversity through a unique portfolio of regional and country programmes.  ProFound has been involved with UNCTAD BioTrade Initiative since its launch. ProFound was implicated in the development of tools and systems, design and implementation of country [Read more]

2020-10-16T14:27:52+00:00July 3rd, 2020|

Solution: Market Analysis

MARKET ANALYSIS SOLUTION Why is market analysis important to develop businesses? Success in business starts with understanding the market. Knowledge of buyer requirements, distribution channels and trends in end-markets is key to identify market opportunities. Additional knowledge of the value chain in the country of origin is necessary to take advantage of these opportunities. It is this combination of market analysis and value chain analysis that results in successful business development. And this helps businesses and their support organisations. What can ProFound do for you? ProFound conducts market analyses which provide insights into the natural ingredients [Read more]

2023-07-05T13:37:04+00:00October 4th, 2017|

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