All on board to enable natural ingredients business
ProFound, within the scope of CBIs natural ingredients programme in South Africa, works with a variety of ministries, companies, business associations and universities in South Africa to develop an export strategy for natural ingredients. The purpose of this strategy is create an enabling environment for companies to do business and start exporting. The implementation of the Protocol in South Africa is a key issue to be tackled in this strategy. This requires improved coordination between companies and relevant ministries, ‘simplifying’ complex implementation mechanisms and providing simple tools and resources to help the private sector, in South Africa and Europe, understand and comply.
This will make it easier for local companies to develop and market products based on traditional use and bring them to the market – with the associated benefits for communities in rural areas.