Addressing support needs of South African health ingredients companies

August 15th, 2017|

ProFound consultant Robbie Hogervorst visited five health ingredients companies during a two week mission to South Africa. With each company, he discussed their company needs for the coming year and developed an action plan to solve these issues. These five companies are all part of the CBI's program Natural Ingredients for Health products. In this program, ProFound works together with our partner Sandra Kruger & Associates. Company support needs Even though the companies are different in terms of their products, markets and capacities, they share several needs, including: Certification requirements according to market and buyer needs, both in terms of voluntary and [...]

Successful Vitafoods exhibition: 280 new business contacts

May 31st, 2017|

During Vitafoods 2017, ProFound supported seven exporters from South Africa and Pakistan at the CBI stand. We helped the exhibitors launch their products on the global health and nutraceutical ingredients market. The trade fair in Geneva was a success, the companies made 280 new business contacts. They have many potential leads to pursue. ProFound supported the exhibitors in presenting their products and company attractively and professionally. We linked them to buyers from Europe and beyond. Trade fair support and B2B Matchmaking are some of our activities in Market Access. (See our solutions page for more information). The seven companies were [...]

ProFound @Vitafoods 2017: CBI stand J116

April 21st, 2017|

Vitafoods Europe is expecting more than 18,500 visitors and 1,000 exhibitors to its annual trade fair in Geneva, Switzerland. From 9-11 May, the trade fair will bring together companies from the entire global nutraceutical supply chain. CBI will be there to introduce seven natural ingredient suppliers to the market. At the stand, ProFound will offer trade fair support, one of our activities in Market Access (See our Solutions page for more information). You can find ProFound consultant Robbie Hogervorst at CBI stand J116, together with seven companies from Pakistan and South Africa. The exhibitors are all part of CBI’s export [...]

Focus on innovation, natural and sustainability at in-cosmetics

April 14th, 2017|

In-cosmetics is the world’s most important trade fair for cosmetic ingredients and the place to pick up on the latest trends in cosmetics. From 4-6 April, almost 9,000 visitors came to see the 780 exhibitors at the trade fair in London. ProFound consultant Robbie Hogervorst joined the CBI team with cosmetic ingredient expert Andrew Jones to support 19 companies. These are part of the CBI export coaching programmes in South Africa, Colombia, Peru and Indonesia. Trade Fair Support is one of ProFound’s activities in Market Access (See our Solutions page for more information). “Renowned buyers placed orders with CBI exhibitors at in-cosmetics. R&D, marketing [...]

Four lessons learned to develop natural ingredients sector strategy for South Africa

November 3rd, 2016|

After two years of identifying bottlenecks to export for South African natural ingredients suppliers, a sector strategy is taking shape. The strategy tackles issues such as conflicting government policies, a lack of cooperation in the sector, and access to finance. “The third strategic workshop of DTI and CBI on Natural Ingredients in South Africa, on the 28th of October, brought together all relevant stakeholders to agree on a strategy for the sector.” - Robbie Hogervorst, senior consultant at ProFound This strategy defines actions needed to develop a business enabling environment for the sector: at the level of legislation, sustainable supply [...]

Relevant South African Public and Private institutions agree on actions for a better future of the Natural Ingredients sector

August 16th, 2016|

During the second strategic workshop for natural ingredients in South Africa on the 1st of July 2016, sector stakeholders set clear objectives and actions to increase exports of natural ingredients. Objectives were set along the value chain, from establishing a sustainable value chain, to processing according to international requirements, and commercialisation to the right market with the right certification and marketing tools. Objectives were also set to improve the business enabling environment and legislation, and connect research and the private sector. These objectives were translated in specific actions such as: - Developing CSR tools to help companies implement CSR - [...]

Business Organizations adopt export marketing training for South African Natural Ingredient exporters

August 16th, 2016|

Within the scope of the CBI natural ingredients project in South Africa, ProFound developed a training with CECOSA, the Cosmetic Export Council of South Africa, for companies to develop an export marketing plan. This plan helps companies to decide which product to export to which market, and what actions, people and investments are needed to get there. Also, the export marketing plan is suitable to request subsidies for market entry from DTI, the South African Department of Trade and Investment. Food South Africa / The Western Cape Fine Food Initiative, identified new services for their members – such as a market [...]

ProFound and Sandra Kruger and Associates help save endangered rooibos

August 16th, 2016|

The rooibos sector is under pressure. Volumes are going down because of drought and a lack of investment in production, value addition in South Africa remains low, and incomes for workers and small farmers in the sector are insufficient to support their families and communities. To make the sector more sustainable ProFound and Sandra Kruger Associates are developing an intervention to tackle these issues in an integrated way: increasing production, achieving CSR compliance and adding value through certification and CSR marketing. To support this effort, the team visited Carmien, a rooibos farm and processor in South Africa, to identify and [...]

Market Orientation Training at Vitafoods

May 30th, 2016|

ProFound consultants Bert-Jan Ottens and Jesse Bloemendaal visited Vitafoods 2016 to give a Market Orientation Training to Pakistani and South African producers of natural ingredients. In classroom trainings, the companies drafted their market entry strategy. They learned to make an analysis of their strengths and weaknesses. The companies also received training on obtaining market information so they can identify opportunities and threats on the European market. ProFound also showed the participants how natural ingredients are used and sold on the European market by visiting retail outlets. In the last days of the training, participants visited the trade fair Vitafoods to validate their market entry strategies. At the fair, they met with potential [...]

Successful participation at in-cosmetics

May 6th, 2016|

ProFound consultant Robbie Hogervorst travelled to Paris for a very successful in-cosmetics trade fair. Together with CBI expert Andrew Jones, he supported 19 companies from South Africa, Colombia, Peru and Indonesia. They are part of the CBI export coaching programme for SMEs from developing countries. These companies offer a wide range of cosmetic ingredients, from luxurious oils and fragrances to innovative botanical extracts. The in-cosmetics team considered the 2016 edition the best attended ever, and the CBI stand was no exception. The number of business contacts the CBI participants collected exceeded expectations. All nineteen exhibitors were very happy with the quality of their new contacts and will follow [...]