South African and Pakistani suppliers at Vitafoods: 46 potential orders

May 18th, 2018|

The results of the CBI pavilion at Vitafoods 2018 made it clear: Vitafoods continues to lead when it comes to ingredients for healthy foods, food supplements and herbal medicine. The fair held 7-9 May in Geneva received 1,100 exhibitors across different ingredient categories and 21,000 corporate visitors. The show is on the frontline of emerging industry trends: the convergence between food and pharma, new ingredients, new delivery systems and the emergence of personalised nutrition. The 6 participants from South Africa and Pakistan made 350 high-quality business contacts resulting in 8 fixed orders and 46 potential orders. This was their last CBI-supported participation. [...]

Organic Africa Pavilion registers record number of 820 visitors at BioFach

February 21st, 2018|

From 14-17 February, the twelve exhibitors of the Organic Africa Pavilion (OAP) met 820 potential business leads at BioFach, the highest ever since ProFound re-established the pavilion in 2016. This year, the pavilion exhibited the only suppliers from Madagascar, Mozambique, Zimbabwe and Ghana at BioFach.                     Africa is a major source for organic natural ingredients and products in everyday use, such as spices and cocoa. However, African suppliers at international trade fairs are few, as there is limited export promotion support in Africa. ProFound organised the Organic Africa Pavilion for the third time in a row [...]

ProFound @BioFach: bringing African, Pakistani and Kosovar suppliers

February 9th, 2018|

From 14-17 February, ProFound will manage the Organic Africa Pavilion at Biofach. We will also support two Pakistani suppliers at the CBI stand, introduce South African and Kosovar companies to interesting partners in Europe and join in the FairWild event on Thursday 15 February. Going to BioFach? Read on to see where to find us. Organic Africa Pavilion - stand 4-359 11 suppliers from 5 African countries will exhibit their sweet and spicy products at the Organic Africa Pavilion hosted by ProFound at stand 4-359. Buyers and other visitors are welcome to smell and taste fresh papaya, wild pepper, tiger nuts, cocoa [...]

‘Sweet and Spicy’ Organic Africa Pavilion 2018 hosts 11 entrepreneurs at BioFach: stand 4-359

January 11th, 2018|

11 suppliers from 5 African countries will exhibit their sweet and spicy products at the Organic Africa Pavilion hosted by ProFound at BioFach 2018, stand 4-359. The fair will take place 14 – 17 February 2018 in Nurnberg Germany. Buyers and other visitors are welcome to smell and taste fresh papaya wild pepper fresh ginger tiger nuts cocoa beans and chocolate moringa baobab pineapple and lychee juice vanilla green and yellow beans ProFound organises the Organic Africa Pavilion for the third time in a row as interest and satisfaction from both suppliers and market keeps growing for natural ingredients from Africa. [...]

Addressing support needs of South African health ingredients companies

August 15th, 2017|

ProFound consultant Robbie Hogervorst visited five health ingredients companies during a two week mission to South Africa. With each company, he discussed their company needs for the coming year and developed an action plan to solve these issues. These five companies are all part of the CBI's program Natural Ingredients for Health products. In this program, ProFound works together with our partner Sandra Kruger & Associates. Company support needs Even though the companies are different in terms of their products, markets and capacities, they share several needs, including: Certification requirements according to market and buyer needs, both in terms of voluntary and [...]

Successful Vitafoods exhibition: 280 new business contacts

May 31st, 2017|

During Vitafoods 2017, ProFound supported seven exporters from South Africa and Pakistan at the CBI stand. We helped the exhibitors launch their products on the global health and nutraceutical ingredients market. The trade fair in Geneva was a success, the companies made 280 new business contacts. They have many potential leads to pursue. ProFound supported the exhibitors in presenting their products and company attractively and professionally. We linked them to buyers from Europe and beyond. Trade fair support and B2B Matchmaking are some of our activities in Market Access. (See our solutions page for more information). The seven companies were [...]

ProFound @Vitafoods 2017: CBI stand J116

April 21st, 2017|

Vitafoods Europe is expecting more than 18,500 visitors and 1,000 exhibitors to its annual trade fair in Geneva, Switzerland. From 9-11 May, the trade fair will bring together companies from the entire global nutraceutical supply chain. CBI will be there to introduce seven natural ingredient suppliers to the market. At the stand, ProFound will offer trade fair support, one of our activities in Market Access (See our Solutions page for more information). You can find ProFound consultant Robbie Hogervorst at CBI stand J116, together with seven companies from Pakistan and South Africa. The exhibitors are all part of CBI’s export [...]

Focus on innovation, natural and sustainability at in-cosmetics

April 14th, 2017|

In-cosmetics is the world’s most important trade fair for cosmetic ingredients and the place to pick up on the latest trends in cosmetics. From 4-6 April, almost 9,000 visitors came to see the 780 exhibitors at the trade fair in London. ProFound consultant Robbie Hogervorst joined the CBI team with cosmetic ingredient expert Andrew Jones to support 19 companies. These are part of the CBI export coaching programmes in South Africa, Colombia, Peru and Indonesia. Trade Fair Support is one of ProFound’s activities in Market Access (See our Solutions page for more information). “Renowned buyers placed orders with CBI exhibitors at in-cosmetics. R&D, marketing [...]

Four lessons learned to develop natural ingredients sector strategy for South Africa

November 3rd, 2016|

After two years of identifying bottlenecks to export for South African natural ingredients suppliers, a sector strategy is taking shape. The strategy tackles issues such as conflicting government policies, a lack of cooperation in the sector, and access to finance. “The third strategic workshop of DTI and CBI on Natural Ingredients in South Africa, on the 28th of October, brought together all relevant stakeholders to agree on a strategy for the sector.” - Robbie Hogervorst, senior consultant at ProFound This strategy defines actions needed to develop a business enabling environment for the sector: at the level of legislation, sustainable supply [...]

Relevant South African Public and Private institutions agree on actions for a better future of the Natural Ingredients sector

August 16th, 2016|

During the second strategic workshop for natural ingredients in South Africa on the 1st of July 2016, sector stakeholders set clear objectives and actions to increase exports of natural ingredients. Objectives were set along the value chain, from establishing a sustainable value chain, to processing according to international requirements, and commercialisation to the right market with the right certification and marketing tools. Objectives were also set to improve the business enabling environment and legislation, and connect research and the private sector. These objectives were translated in specific actions such as: - Developing CSR tools to help companies implement CSR - [...]