Successful Vitafoods exhibition: 280 new business contacts

2020-07-23T07:41:39+00:00May 31st, 2017|Tags: , , , |

During Vitafoods 2017, ProFound supported seven exporters from South Africa and Pakistan at the CBI stand. We helped the exhibitors launch their products on the global health and nutraceutical ingredients market. The trade fair in Geneva was a success, the companies made 280 new business contacts. They have many potential leads to pursue. ProFound supported the exhibitors in presenting their products and company attractively and professionally. We linked them to buyers from Europe and beyond. Trade fair support and B2B Matchmaking are some of our activities covered by our market entry  solution. The seven companies were well prepared to [Read more]

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ProFound Market Potential Tool now covers both US and European market

2019-03-28T11:45:59+00:00May 3rd, 2017|Tags: , , |

ProFound continues to tailor its products to the real needs of the natural ingredients sector. With our market potential tool, now expanded to the US market, we can do a quick assessment of natural ingredients’ potential on the European or American markets. The tool covers cosmetics, food, food supplements, pharmaceuticals and herbal medicine. The development of this tool stems from ProFound’s tradition to provide Market Analysis solutions to natural ingredient companies. With more than 25 years of expertise, we have access to numerous sources and contacts which enable us to base our conclusions on market realities.  “ProFound identified which of our products had [Read more]

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ProFound @Vitafoods 2017: CBI stand J116

2017-05-31T11:51:57+00:00April 21st, 2017|Tags: , , , , |

Vitafoods Europe is expecting more than 18,500 visitors and 1,000 exhibitors to its annual trade fair in Geneva, Switzerland. From 9-11 May, the trade fair will bring together companies from the entire global nutraceutical supply chain. CBI will be there to introduce seven natural ingredient suppliers to the market. At the stand, ProFound will offer trade fair support, one of our activities in Market Access (See our Solutions page for more information). You can find ProFound consultant Robbie Hogervorst at CBI stand J116, together with seven companies from Pakistan and South Africa. The exhibitors are all part of CBI’s export [Read more]

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Focus on innovation, natural and sustainability at in-cosmetics

2017-05-31T11:51:26+00:00April 14th, 2017|Tags: , , , , |

In-cosmetics is the world’s most important trade fair for cosmetic ingredients and the place to pick up on the latest trends in cosmetics. From 4-6 April, almost 9,000 visitors came to see the 780 exhibitors at the trade fair in London. ProFound consultant Robbie Hogervorst joined the CBI team with cosmetic ingredient expert Andrew Jones to support 19 companies. These are part of the CBI export coaching programmes in South Africa, Colombia, Peru and Indonesia. Trade Fair Support is one of ProFound’s activities in Market Access (See our Solutions page for more information). “Renowned buyers placed orders with CBI exhibitors at in-cosmetics. R&D, marketing [Read more]

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Four lessons learned to develop natural ingredients sector strategy for South Africa

2017-05-31T11:37:34+00:00November 3rd, 2016|Tags: , , , |

After two years of identifying bottlenecks to export for South African natural ingredients suppliers, a sector strategy is taking shape. The strategy tackles issues such as conflicting government policies, a lack of cooperation in the sector, and access to finance. “The third strategic workshop of DTI and CBI on Natural Ingredients in South Africa, on the 28th of October, brought together all relevant stakeholders to agree on a strategy for the sector.” - Robbie Hogervorst, senior consultant at ProFound This strategy defines actions needed to develop a business enabling environment for the sector: at the level of legislation, sustainable supply [Read more]

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Relevant South African Public and Private institutions agree on actions for a better future of the Natural Ingredients sector

2016-11-01T16:27:56+00:00August 16th, 2016|Tags: , , , |

During the second strategic workshop for natural ingredients in South Africa on the 1st of July 2016, sector stakeholders set clear objectives and actions to increase exports of natural ingredients. Objectives were set along the value chain, from establishing a sustainable value chain, to processing according to international requirements, and commercialisation to the right market with the right certification and marketing tools. Objectives were also set to improve the business enabling environment and legislation, and connect research and the private sector. These objectives were translated in specific actions such as: - Developing CSR tools to help companies implement CSR - [Read more]

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Business Organizations adopt export marketing training for South African Natural Ingredient exporters

2016-11-01T16:27:56+00:00August 16th, 2016|Tags: , , , , |

Within the scope of the CBI natural ingredients project in South Africa, ProFound developed a training with CECOSA, the Cosmetic Export Council of South Africa, for companies to develop an export marketing plan. This plan helps companies to decide which product to export to which market, and what actions, people and investments are needed to get there. Also, the export marketing plan is suitable to request subsidies for market entry from DTI, the South African Department of Trade and Investment. Food South Africa / The Western Cape Fine Food Initiative, identified new services for their members – such as a market [Read more]

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Successful participation at in-cosmetics

2016-11-01T16:28:02+00:00May 6th, 2016|Tags: , , , , , , |

ProFound consultant Robbie Hogervorst travelled to Paris for a very successful in-cosmetics trade fair. Together with CBI expert Andrew Jones, he supported 19 companies from South Africa, Colombia, Peru and Indonesia. They are part of the CBI export coaching programme for SMEs from developing countries. These companies offer a wide range of cosmetic ingredients, from luxurious oils and fragrances to innovative botanical extracts. The in-cosmetics team considered the 2016 edition the best attended ever, and the CBI stand was no exception. The number of business contacts the CBI participants collected exceeded expectations. All nineteen exhibitors were very happy with the quality of their new contacts and will follow [Read more]

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CSR improvement in South Africa

2016-11-01T16:28:03+00:00December 17th, 2015|Tags: , , |

ProFound helped develop company action plans for participants in the South African export coaching programme, as well as a sector strategy to improve sustainability in the country’s natural ingredients sector. We supported a sector analysis and company audits focusing on corporate social responsibility. Together with CBI’s CSR manager, experts and Sandra Kruger and Associates in South Africa, ProFound adjusted existing CSR tools to cater to realities on the ground in South African natural ingredients – particularly for wild-collected ingredients. These tools will also prove useful in other natural ingredient programmes. The outcomes of the analysis were quite clear: although awareness [Read more]

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Training South African health ingredients companies

2016-11-01T16:28:08+00:00December 3rd, 2015|Tags: , , |

Effective export marketing requires planning: knowing how you are going to position yourself on the market and what that involves in terms of product development, distribution, pricing and promotion. This requires that you understand both your company and the market, and that you can connect the two. It also involves making choices on corporate social responsibility: what are the commitments your company wants to make and how should that be reflected in export marketing? Once this is done, companies need to make an action plan and consider which financial and human resources they need to put it into practice. IN2NI [Read more]

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