Ethiopian organic honey & beeswax enter European market

2018-02-22T10:31:26+00:00February 21st, 2017|Tags: , , , , , |

With support of ProFound, Ethiopian honey processors in the ASPIRE programme made great progress over the past three years. They set up organic certified supply chains, installed processing equipment, imported drums for packaging and tackled other export and quality problems in the challenging Ethiopian business environment. COMEL, Yerkisho and Zembaba Union managed to export their first containers of organic certified honey to Europe. These exports are good news for their beekeepers who benefit tremendously from the honey trade. From February 12 to 19, four Ethiopian honey processors and several government representatives visited Germany for a trade mission organised by ProFound. [Read more]

Stakeholders meeting results in 18 action points to develop the Ethiopian Honey sector

2019-04-12T15:33:42+00:00October 25th, 2016|Tags: , , , , |

The main stakeholders in the Ethiopian honey sector committed to an action plan for the sector in a meeting organised by ProFound and SNV. The resulting 18 action points address issues ranging from problems with out-grower schemes to opportunities for quality improvement. This type of sector action planning is a huge improvement from the independent, fragmented actions of the stakeholders in previous years. It has the potential to transform the honey sector into one of the most profitable agribusiness sectors of the country. The stakeholders have taken responsibility for their tasks and agreed to commit their resources for timely delivery of [Read more]

Ethiopian honey processors prepare orders

2016-10-11T12:42:29+00:00March 23rd, 2015|Tags: , , , |

Following their successful participation in BioFach and Gulfood with support from ProFound, Ethiopian honey processors are preparing orders from their buyers. During a visit to Ethiopia in March, ProFound gave advice to these processors on their action plans. While sourcing of honey during the next harvest season in May is already on their radar, processors still need to secure steel drums for the export of this honey. In cooperation with several processors and the Ethiopian Apiculture Board, ProFound is consolidating orders for cost-efficient import of steel drums to address this potential bottleneck. With many new inexperienced exporters entering the sector, [Read more]

Trade Fair Season

2016-10-11T12:43:37+00:00January 21st, 2015|Tags: , , , |

ProFound is very excited to participate in major trade fairs during the coming months! Our journey starts in Biofach, Germany, where five Ethiopian honey processors who we have supported, are ready to start supplying the European market. They will exhibit their products on ProFound’s Ethiopia pavilion. With our help, more Ethiopian honey processors have the chance to visit Biofach and to get introduced thoroughly to the European honey market. Next to that, our company will be contributing to the works of Gulfood, in Dubai, one of the world’s largest trade fairs for the food and hospitality industries. After a long [Read more]

Ethiopia goes to Biofach

2016-11-01T16:28:08+00:00November 26th, 2014|Tags: , , , |

ProFound will bring 8 Ethiopian honey processors to Biofach 2015! Their participation is a reward for their outstanding progress through our Market Access Facilitation programme. This programme is one of the major components of ASPIRE, a honey sector development programme of ProFound and its partners SNV, Enclude and the Ethiopian Apiculture Board. During two years of intensive cooperation between ASPIRE partners and honey processors, ProFound audited these processors, educated them about European honey markets and prepared them for market entry. The processors developed marketing strategies and improved their capacities accordingly. At Biofach, 3 processors will be given a chance to [Read more]

Ethiopia Mission June 2014: Counselling Sessions

2016-10-11T12:50:59+00:00June 2nd, 2014|Tags: , , |

The Ethiopian honey sector is thriving. In 2011, the ASPIRE programme in which ProFound takes active part, counted 16 honey and beeswax processors. By now, in 2014, we are working with 26 members of the Ethiopian exporters association. Many businessmen and women recognise the opportunities in this sector. ProFound supports these entrepreneurs to develop their businesses by providing essential services: market analysis, analyses of capacities and strategic planning. In June 2014, we delivered services to individual entrepreneurs in a series of face-to-face counselling sessions in Ethiopia. It became evident from these sessions that, despite the many bottlenecks in the sector, [Read more]

Market entry for Ethiopian honey processors

2016-10-11T12:55:49+00:00March 4th, 2014|Tags: , , , |

Kasper Kerver and Jesse Bloemendaal of ProFound held a 3-day marketing strategy workshop for Ethiopian bee product processors in Addis Ababa. After short theoretical introductions of the different topics in a marketing strategy, the participants of the workshop developed their own marketing strategies through exercises and private counselling sessions with the consultants. This workshop was the kick-off for a long-term commitment by ProFound to support companies with their marketing strategy and business planning. Entrepreneurs delivering a high-quality marketing strategy are invited to participate in local and international trade fairs and other matchmaking opportunities. The first participants of the workshop have [Read more]

Making progress in Ethiopia’s beekeeping sector

2016-10-11T12:59:21+00:00October 24th, 2013|Tags: , , |

Since the inception phase of the programme to develop Ethiopia’s beekeeping sector was finished, ProFound introduced its 4-step programme to facilitate market access: Market analysis and company audits GAP analyses Marketing strategies Trade fair participation and matchmaking Earlier this year, ProFound already presented the results of its market analysis to stakeholders in Ethiopia and organised a workshop on the same topic. In August, the first 7 companies were audited by ProFound and its partners. The audits showed some interesting results. Many of the companies have ambitious marketing plans and some of them are close to realising their goals in the [Read more]

Launch of ASPIRE programme in Ethiopia

2016-11-01T16:28:14+00:00April 11th, 2013|Tags: , , |

On March 28, the programme to develop Ethiopia’s beekeeping sector was launched officially. ProFound was not only in Ethiopia to witness the launch and discuss programme management with its partners, but also to deliver first results. A round table discussion initiated a Quality Assurance Scheme covering the entire value chain. Companies, government representatives, sector organisations, research institutes and consultants brainstormed on the Quality Assurance Scheme to prepare a list of actions, which will be followed up by the newly established Quality Assurance taskforce. ProFound also provided a three-day workshop to introduce representatives of diverse companies and sector organisations to market [Read more]

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