The flower industry in Colombia is expanding its horizon. The USA currently accounts for around 75% of Colombia’s flower exports and still provides plenty of opportunities, but Colombian exporters are keen to supply other markets too. They are mostly interested in China, the Middle East and Europe. ProFound analysed the European market. We focused on the growing demand for hortensia and the topic of sustainability. In two separate studies for CBI/Procolombia and Solidaridad, we identified opportunities for Colombian exporters and provided recommendations. These included learning from European competitors to improve hortensia quality, breeding more and stronger varieties of hortensia, and lobbying [Read more]
Cut hortensia flowers are gaining momentum on the European market. In a study for CBI and ProColombia, ProFound explored the potential for Colombian hortensia exporters in the Netherlands, France, the UK and Switzerland. Colombia, the largest producer of hortensia for the cut flower market, is looking to expand its exports to Europe. CBI commissioned ProFound to assess the potential of Colombian hortensia in Europe, to facilitate the role of Asocolflores and ProColombia in guiding exporters. We analysed the market potential, competition, buyer requirements and business practices in Western Europe. Although European buyer and quality requirements are very strict, Colombia does have a competitive advantage. The country can [Read more]
Colombia, the world’s second largest flower exporter, is very progressive regarding the production of sustainable flowers. Colombia is already the leading supplier to the USA, but still has a lot of market to gain in Europe. Many of the exporting companies are certified Florverde, a certification scheme for social and environmental management. The Sustainable Trade Platform in Colombia, an initiative of Solidaridad, has requested Proverde and ProFound to research the European market for sustainable flowers. This research will identify market opportunities for Colombian suppliers of sustainable flowers and support the expansion of Colombia’s sustainable flowers in the European market.