Meet six new Vietnamese suppliers of organic natural ingredients. From White, Black and Red Pepper, Star anise and other spices for which Vietnam is known, to coconut-based ingredients, all these suppliers have several internationally recognized sustainability certificates. Read the article below to find out more about these six companies and immerse yourself in the world of pure, natural, and organic spices, coconut products and nuts. Meet the suppliers - Watch the video https://www.youtube.com/watch?v=n8iIVwUyN_w Linking organic Vietnamese suppliers to the EU market As part of our long-term collaboration with the Centre for Rural Economic Development (CRED), ProFound is [Read more]
It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?
Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]
Linking Sri Lankan agricultural exporters to international markets Between November 2020 and March 2021, ProFound senior advisors Bert-Jan Ottens and Kasper Kerver worked on a project with the "GLX Garage", a business development programme for SMEs exploring international markets in the sectors of food, agriculture, travel, design, and energy sectors. The main role of Bert-Jan and Kasper was to support the Sri Lankan agricultural exporters with the development of their export strategy and linking them to international markets. The GLX Garage The GLX Garage supports and creates avenues for sustainable companies with a strong interest and need [Read more]
7,020 companies from more than 109 countries presented their products to food manufacturers, wholesalers, retailers and foodservice professionals at SIAL in Paris this week. All manner of food products, from ingredients to final private label and branded products, were shown, across 21 exhibition sectors. ProFound supported SIPPO (Swiss Import Promotion Programme) with matchmaking for Indonesian, Tunisian and Peruvian companies. The Indonesian pavilion alone made more than 500 business contacts. At the fair, our expert Gustavo Ferro worked specifically with Tunisian harissa producers – engaging with European retailers and final product wholesalers to promote the product and suppliers. Robbie Hogervorst mostly worked with Indonesian producers of coconut [Read more]