Predict Future Market Developments
Market Analysis
Success in business starts with understanding the market
At ProFound, we help you understand the current needs and requirements of the market to predict future developments.
We deliver complete and up-to-date research—always tailor-made and reader-friendly. Most importantly, we translate our findings into concrete actions and recommendations.
We combine data analysis with insights from our broad network of experts, visits to key trade fairs, and direct cooperation with European and international buyers of natural ingredients.
Our approach gives you the clarity and direction needed to make informed decisions and identify opportunities
LEt’s work together
Gain deeper insights into your product, align with market demands, target the right audiences and succeed.
Market Analysis in the Natural Ingredients Sector
|
A great analysis provides insights into market possibilities. Better yet, if this analysis comes with clear do’s and don’ts. Let us create focused recommendations on product development, certification processes, market segment criteria and channels, and marketing and promotional efforts that become action plans for your business. |
 |
Value Chain Analysis for Natural Ingredients
| A great value chain analysis study offers concrete results that become an action plan. It not only about analysing a certain product and ingredient from production to market; it’s about what these results reveal about the company processing: What bottlenecks and opportunities come to light? How to address these? Through market, company and stakeholder evaluations are clearly identified. |  |
Market Assessments for Natural Ingredients
|
ProFound analyses international markets for both well-known ingredients and new ingredients. For new ingredients, we conduct market assessments on the potential of a natural ingredient for the European and American markets. With our Market Potential Tool we verify that companies meet basic requirements for market entry, we determine market interest and scan the target market’s legal and buyer requirements. |
 |
Market Analysis Training and Capacity Building
|
Our workshops are dynamic and collaborative. They provide opportunities to raise questions, gain insights into specific markets, and receive tailored advice on strategies to reach your dream markets. For support organizations, we offer specialized market analysis training to enhance market intelligence capabilities. We also provide a crash course on natural ingredients. The aim is to introduce policymakers and trade promotion agencies to the natural ingredients sector. Our workshops and training activities can be held both online and in-person. |
 |
Identified Solutions & Opportunities
Sustainable Coffee in Huila
Addressing the challenges faced by Huila’s coffee sector requires coordinated efforts between local stakeholders and international partners. By leveraging Dutch expertise in sustainable agriculture, technology and market access, there is significant potential to improve the resilience, productivity, and environmental sustainability of Huila’s coffee industry.
We analyse Data
We understand the current needs and requirements of the market.
We consult our large network of experts.
We visit relevant trade fairs and cooperate with European and international buyers of natural ingredients.
Where are You on the Roadmap?
Our Export Readiness Roadmap reflects who we are—strategic, insightful, and practical.
We turn market data into actionable strategies, connecting trends, competitors, channels and legislation. Everything we do is targeted, relevant, and impactful.
#01
Market Research
It aims to understand consumer needs, preferences and behaviours, helping businesses make informed decisions about product development, marketing strategies, and overall business planning.
#02
Segmentation & Selection
Categorising the market into unique groups that share the same criteria.
#03
Company Gap Analysis
Identifying areas for improvement and strategic opportunities.
#04
Export Marketing Planning
Assessing opportunities, understanding market dynamics, and outlining steps for successful export operations.
#05
Internationalisation Strategy
How a business will enter and compete in foreign markets? We consider various factors such as market selection, entry modes, resource allocation, and risk management.
Market Linkages & Matchmaking: Driving Sustainable Trade & Job Creation for Agribusinesses
Who German Federal Ministry for Economic Cooperation and Development (BMZ), GIZ, ProFound, and local expertsService Market Readiness, Market EntryWhat Support African companies in accessing...
Boosting Sustainable and Equitable Trade of Jatamansi
Who ProFound, TRAFFIC, FairWild, and ANSAB What Market AnalysisWhat Supply and company gap analyses; sector value chain and marketing strategy and translate these into recommendations and action...
Sustainable Coffee in Huila
Who: Dutch Embassy in Colombia & ProFoundWhat: Investigate the challenges facing the coffee value chain and identify opportunities for climate-friendly solutions and local private sector...
“Market Analysis holds so much value for companies and entire sectors; it provides insights into the direction they can or should take.”
Lisanne Groothuis,
Market Analysis Manager at ProFound
MORE SERVICES
How Else can We Help?
Compliance
Let’s develop your products and production processes to become compliant with market requirements.
Market Entry
Your advisor in making informed decisions about target markets and connecting with the right partners.