Sustainable trade starts with the right market direction.
- Understand market demand, buyer requirements or legal standards.
- Prepare products, companies or sectors for responsible sourcing.
- Build an export or market entry strategy.
- Strengthen quality, traceability, certification and compliance.
- Connect sustainable suppliers with suitable buyers and partners.
- Design market-led programmes that create lasting value chain impact.
Three connected solutions for sustainable market access
Market Analysis
Know where to focus
Market Readiness & Compliance
Prepare for market requirements
Market Entry
Connect with the right buyers and partners
Clear market decisions start with reliable insight.
ProFound analyses market demand, trends, buyer requirements, legal standards, competition and sourcing opportunities, then turns those findings into practical recommendations for companies, sectors and programmes.
Strengthen your supply chains from the ground up. With our support in sustainable and regenerative practices, you can find new pathways to support biodiversity, strengthen local economies and create lasting value.
ProFound works on export planning, buyer matchmaking, trade fair preparation, B2B events, market visits and partnership development to connect sustainable suppliers with suitable markets.
Years of Experience in Sustainable Trade
For over three decades, ProFound has been a trusted partner in market analysis, market entry, and compliance—helping agri-entrepreneurs expand their businesses nationally and internationally.
Market Analysis Studies
Our team has conducted extensive research on natural ingredients, partnering with leading organisations such as CBI, UNCTAD, UNIDO, SIPPO, GIZ, COLEAD, ENABEL and the World Bank to drive data-driven decision-making.
Companies Entering the Local & International Market
We have guided over 3,000 companies from developing countries into international markets, fostering lasting and trustworthy partnerships.
Curious about our work?
GIZ & ProFound: Driving Sustainable Trade and Job Creation for Agribusinesses
Agribusinesses Across Seven Countries
This project builds on a proven approach to integrating biodiversity and trade. It focuses on helping companies meet essential quality, sustainability, traceability and food-safety standards to position them for success in competitive global markets. It also supports value addition and product differentiation by tailoring solutions to each region’s unique needs and upholding fair-trade principles.
“ProFound helped us to look into our business model, to re-evaluate, our value propositions. Starting from: What is the key product that we can sell? What is the best way to deliver our product? After the workshops, I realized that our ideas were not updated. It was short and intense, and it helped us to evaluate what is in the best interest of the company.”
“We’ve been coming here for eight years, and there’s always the need to return. Everyone at ProFound is very professional and friendly. They make it very easy for us to come here. The support is amazing. Any issue is sorted.”
“As a BSO, we learned how to help companies enter the market by building their capacity and creating export marketing plans. We’ve gained confidence and clarity. To be honest, I don’t think we would be where we are today without ProFound. We now have a trade promotion unit.”
Meet your Network of Expert Advisers
We believe in a world where the trade of natural products and ingredients drives lasting local development, benefiting producers, their families, communities, and countries.
We envision a future where the connection between people and nature ensures food safety, healthy ecosystems, and a sustainable future.