More than the sum of its parts,
This is a Community
At ProFound community is at the heart of every initiative. Collaboration drives positive, lasting change, and through it, projects become movements.
The focus goes beyond individual efforts: it’s about building networks of people, knowledge, and resources that amplify impact. Through shared solutions, communities grow stronger, more resilient, and better equipped for the future.
Promoting Safe & Organic Food Development in Africa | Starting in Kenya
Green Rhino & Healthy Green Choice
Green Rhino Kenya Limited, ProFound’s sister company, is a private consultancy specialising in value chain development, with a strong focus on food safety and income generation.
It manages the Healthy Green Choice benchmark and label, supporting sustainable market access through enhanced compliance and traceability. By engaging key players across the supply chain and increasing transparency, Green Rhino helps smallholder farmers and aggregators achieve higher-quality produce, safer products, and better financial returns.
People-centred microfinance advisory services
Blue Rhino
Founded in 2003, Blue Rhino takes a bottom-up, multi-stakeholder approach, based on the belief that what benefits clients ultimately benefits practitioners and investors.
Financial services must align with real demand and capacity at the grassroots level to ensure lasting impact. Working primarily in Africa and Asia, the company provides strategic and policy advice, maps financial sectors, designs services for the poorest communities, and strengthens key financial actors.
While Blue Rhino is not active today, ProFound is undertaking financial capacity-building efforts to continue supporting inclusive and sustainable financial systems.
Sharing Solutions, Knowledge & Innovation
ReGen55
ReGen55 is a global community working towards regenerative agriculture and sustainable transformation. By combining local knowledge with tech-driven solutions, ReGen55 supports businesses in developing regenerative models that reduce food waste and promote sustainability, from seed to shelf.
The community helps turn innovative ideas into thriving regenerative ventures through guidance on market access, compliance, and regenerative systems. ReGen55 also connects businesses with funding opportunities from donors, investors, and government agencies, while building brand awareness through regenerative marketing strategies.
ReGen55 inspires farmers and entrepreneurs to adopt regenerative practices, fosters collaboration across the value chain, and creates transparent, traceable models that bring consumers and producers closer together. Water efficiency and sustainable management are key to thriving regenerative systems.
Empowering Farmers and Fishermen in Marinduque
AGREA Agricultural Systems
AGREA Agricultural Systems International is a pioneering social enterprise and agribusiness in the Philippines, committed to supporting farmers and fishermen. Its mission is to create a sustainable island economy in Marinduque through fair-trade, eco-friendly farming practices that empower local communities.
Led by Cherrie Atilano, a recognized leader in agribusiness, AGREA has earned global recognition as a United Nations-recognized social enterprise
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Contact
ProFound – Advisers In Development
Lange Smeestraat 55, 3511 PV Utrecht, The Netherlands
Phone: +31 (0)30 2762824
E-mail: mail@ThisIsProFound.com