Promote Your Unique Selling Point
Market Readiness
& Compliance
Be ready to offer a competitive product. Whether you are a company or a business support organisation, we help you develop products and processes to become compliant with market requirements and achieve your sustainable sourcing goals.
We Discover & Promote Your Company’s or Sector’s Unique Selling Point
Certification for Natural Ingredients
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Certification doesn’t have to be complex or costly. Our compliance tools streamline the process, making it more accessible and efficient. With expert training and guidance, we help businesses achieve certification with confidence. At the core of our approach is BLIP — a strategic programme that identifies strengths, pinpoints areas for improvement and maps out key steps for market entry. The result? Businesses gain the insights and support they need to expand, build strong partnerships, and create lasting impact. |
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Sector and Action Planning
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Building solid, lasting relationships with stakeholders in your sector doesn’t have to be difficult. By working together with businesses offering similar products, you can strengthen your market presence and join forces to become part of a broader sector. ProFound connects people to drive change. We collaborate closely to uncover your vision and ambitions, aligning on shared goals. From there, we craft a concrete, actionable plan to bring that vision to life—delivering tangible, sustainable change in the agricultural and natural ingredients sector. |
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New Jobs Created
Cluster Support for the Agricultural and Food Industries in Ethiopia
In 2019, GIZ identified Africa’s need for 20 million new jobs annually to support its growing population. In response, BMZ launched the Special Initiative on Training and Job Creation to drive economic growth and employment.
As part of this effort, ProFound supported Ethiopia’s agricultural and food industries, working alongside the government to implement strategies that enhance productivity and contribute to structural economic transformation.
We cover every marketing aspect and improve your quality management, standards and documentation necessary to obtain certification
We implement traceable sourcing
We increase your quality standards and add value to your products and company
We develop strategies; document and promote your company’s or sector’s Unique Selling Point
Sector Planning is never a one-size-fits-all solution! This is why...
Together we explore your vision and ambitions.
Discover common goals.
We translate this vision into an operational action plan.
Where are you on The Roadmap to Success?
We work to achieve real and sustainable change in the agricultural and natural ingredients sector.
#01
Product Development
#02
Product Capacity Improvement
#03
Legal Requirements & Compliance
#04
Buyer Requirements & Additional Standards
#05
Incoterms
#06
Transportation & Packaging
#07
Customs
#08
Warehousing & Delivery
#09
Insurance
Market Linkages & Matchmaking: Driving Sustainable Trade & Job Creation for Agribusinesses
Who German Federal Ministry for Economic Cooperation and Development (BMZ), GIZ, ProFound, and local expertsService Market Readiness, Market EntryWhat Support African companies in accessing...
Boosting Sustainable and Equitable Trade of Jatamansi
Who ProFound, TRAFFIC, FairWild, and ANSAB What Market AnalysisWhat Supply and company gap analyses; sector value chain and marketing strategy and translate these into recommendations and action...
Sustainable Coffee in Huila
Who: Dutch Embassy in Colombia & ProFoundWhat: Investigate the challenges facing the coffee value chain and identify opportunities for climate-friendly solutions and local private sector...
MORE SERVICES
How Else can We Help?
Market Analysis
Your adviser in understanding the current needs and requirements of the market to predict future developments.
Market Entry
Your adviser in making informed decisions about target markets and connecting with the right partners.