We Offer Solutions that Empower Businesses
We guide agri-entrepreneurs, BSOs, and companies every step of the way in transitioning their businesses—whether at the production stage, preparing for market readiness, or entering the market—to drive meaningful change in the food system.
Find the right Service
We collaborate with companies that help consumers make healthy and sustainable choices; we rely on each other and our community of experts to find the best market for your product.
1. Market Analysis
Pave the path for a successful market entry
Are you looking for valuable insights into consumer preferences, distribution channels, and the latest trends shaping the market?
2. Market Readiness
meet market requirements
Have you started or are you in the process of obtaining specific certifications or ensuring compliance with international standards?
3. Market Entry
Reach your dream market
Our tailored market entry strategies are specifically crafted to elevate your capabilities and meet your unique needs.
Are you ready to take your business to the next level?
LEt’s work together
Gain deeper insights into your product, align with market demands, target the right audiences and succeed.
We mainly work with processed foods and natural ingredients
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ProFound partners with suppliers of natural ingredients from emerging markets. We have a particular interest in non-commodity ingredients and those originating from wild collection because they have the potential to increase local incomes and support biodiversity, particularly in areas with limited economic options. Read More |
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We develop sustainable value chains
| We believe local economic development can be achieved by creating fair incomes and fair working conditions, not only with supplying entrepreneurs whom we support directly, but also for collectors and farmers that provide the raw materials. |  |
We design sustainable sourcing strategies
| Sustainable value chains start with sustainable sourcing. By sourcing sustainably entrepreneurs can assure sufficient raw materials for their production today, without depleting resources for the future. |  |
LEt’s work together
We build trust and foster meaningful connections that encouraging fresh thinking.
“ProFound helped us to look into our business model, to re-evaluate, our value propositions. Starting from: What is the key product that we can sell? What is the best way to deliver our product? After the workshops, I realized that our ideas were not updated. It was short and intense, and it helped us to evaluate what is in the best interest of the company.”
Sakett Sophaseila,
Cambodia
Confirel
“We’ve been coming here for eight years, and there’s always the need to return. Everyone at ProFound is very professional and friendly. They make it very easy for us to come here. The support is amazing. Any issue is sorted.”
The Slabbert Family,
South Africa
“As a BSO, we learned how to help companies enter the market by building their capacity and creating export marketing plans. We’ve gained confidence and clarity. To be honest, I don’t think we would be where we are today without ProFound. We now have a trade promotion unit.”
Thiphaphone Phetmany, CEO
Laos
Enterprise and Development Consultants Co., Ltd
Meet Your New Network of Expert Advisers
We believe in a world where the trade of natural products and ingredients drives lasting local development, benefiting producers, their families, communities, and countries.
We envision a future where the connection between people and nature ensures food safety, healthy ecosystems, and a sustainable future.
years of experience in development trade
Since 1990, ProFound has been active in market analysis, market entry and compliance for agri-entrepreneurs seeking to expand their business to national or international markets.
Market Analysis Projects
Since 1990, our team has conducted extensive market analysis research for natural ingredients and collaborated with organizations such as CBI, UNIDO, SIPPO, the World Bank, and others.