From Source
to Market
Supporting agri-entrepreneurs, Business Support Organisations (BSOs) and companies at every stage - from production to market readiness and entry - to enable transitions that drive meaningful change in the food system.
Have you started, or are you in the process of obtaining specific certifications or ensuring compliance with international standards?
1/Market Analysis
Pave the path for a successful market entry
Are you looking for valuable insights into consumer preferences, distribution channels, and the latest trends shaping the market?
2/Market Readiness & Compliance
meet market requirements
Have you started or are you in the process of obtaining specific certifications or ensuring compliance with international standards?
3/Market Entry
Reach your dream market
Our tailored market entry strategies are specifically crafted to elevate your capabilities and meet your unique needs.
Are you ready to take your business to the next level?
How can you Benefit from these Three Services?
ProFound offers an integrated approach that connects market analysis, readiness, and entry.
We transform data into actionable strategies by analysing trends, competitors, channels, and legislation. This strengthens market readiness, equipping businesses for a smooth transition. Market entry then builds on this by linking businesses with the right partners in local, regional, or global markets, ensuring a successful and sustainable market presence.
How we work
For us, sustainable development is a priority in doing business. This is why our services incorporate the following ecological and social principles.​
We Mainly Work with Processed Foods and Natural Ingredients
ProFound partners with suppliers of natural ingredients from emerging markets. We have a particular interest in non-commodity ingredients and those originating from wild collection because they have the potential to increase local incomes and support biodiversity, particularly in areas with limited economic options.
We Support the Development of Sustainable Value Chains
We believe local economic development can be achieved by creating fair incomes and fair working conditions, not only with supplying entrepreneurs whom we support directly, but also for collectors and farmers that provide the raw materials.Â
We Support the Design of Sustainable Sourcing Strategies
Sustainable value chains start with sustainable sourcing. By sourcing sustainably entrepreneurs can assure sufficient raw materials for their production today, without depleting resources for the future.Â
We Work With Projects that Protect Biodiversity and Natural Resources
We contribute to the creation of sustainable value chains that help protect and preserve natural resources and biodiversity. We’re confident that through responsible sourcing practices, we can support economic growth while promoting environmental sustainability.Â
We Mainly Focus on SME Development
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We Aim to Overcome Barriers of Trade
Complying with European expectations can be a step too far for many suppliers in developing countries. Especially if they currently supply national markets with much lower requirements. ProFound fills this gap in various value chains worldwide, such as honey, spices, coffee, dried fruits and nuts, medicinal plants, essential oils and extracts.Â
The Results of Our Work Improve Livelihoods of Communities in Rural Areas
We provide training to help producers adopt effective collection practices that allow plants to regenerate, ensuring better availability in the future. We also guide producers through the certification process, adding value to their products.
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