A strong sample can open a door. It catches a buyer's attention, shows what your product can do, and gets a real conversation started. However, the real test begins the moment an order actually lands. Can the full shipment live up to what the sample promised? In...
When we talk about food security, the conversation often begins with production. How much food is grown? How much reaches the market? Is there enough to feed a growing population? These questions matter. But they are only part of the picture. Food security is not only...
Sustainable agriculture is often discussed at farm level. Better practices. Safer inputs. Healthier soils. More responsible production. But for sustainable agriculture to last, it also needs somewhere to go. A product can be carefully grown, responsibly harvested or...
Frankincense and other gums and resins sit at the intersection of trade, biodiversity and livelihoods. As European demand for natural ingredients continues to grow, so does interest in products like frankincense for use in fragrances, cosmetics, personal care and...
Over the past five years, Nigeria has been ranked among the top three ginger producers worldwide along India and China. Most of the ginger production in Nigeria grows in the Southern Kaduna belt, and it has been this way since ginger was introduced from its origin...
At ProFound we’ve spent 35 years converting market intelligence into opportunity maps for agri-entrepreneurs and SMEs. Below is a quick-fire briefing on the forces now re-shaping European demand across food, cosmetics and health products, distilled from the latest CBI...