South Africa is known for its unique biodiversity and natural resources. ProFound looked into the opportunities on the European market for these products, to support our sector development activities in South Africa, together with CBI.
We analysed the potential of South African MAPs (medicinal and aromatic plants) and their extracts, essential oils and vegetable oils as natural ingredients in cosmetic and health products. Moreover, we developed a profile of the sector, looking into the potential to produce and export natural ingredients, South Africa’s image on the international market and marketing strategies.
The analysis was commissioned by CBI and can be found on their website.