What to prepare before the trade fair?
There are many different trade fairs taking place every year. They all focus on different audiences and products. That is why before you start preparing, you should find out which trade fair is the best for your company. You need to decide which trade fair fits best your products, budget and target audience.
You can also participate in digital trade fairs which are generally cheaper than physical trade fairs. However, in these digital events is also harder to engage with potential new buyers.
After you have chosen the right trade fair you can start to prepare for your chosen event. To help you choose the right trade fair, and to help you prepare for it we have prepared the videos below.