To create biodiversity-related economic opportunities for entrepreneurs, ProFound contributes expertise to the Helvetas implemented and SECO-financed Regional BioTrade Project in Vietnam, Laos, Cambodia and Myanmar. The project intends to create business models for sustainably sourced, traceable, and value-added natural ingredients.
Helvetas and ProFound identified current bottlenecks among value chain actors operating in the BioTrade sector. Many of these issues originate in a lack of ability to translate market opportunities into business and export planning. These include inefficient value chain management; low levels of food safety and compliance and understanding of CSR; difficult access to finance and R&D support; lacking of knowledge of international markets and market access requirements and weak marketing capacities of small and medium enterprises.