Market Readiness Webinar Series

Market Readiness Online Workshop – 2023 Edition

Getting started with international trade
and understanding the export market


Week 1


  • Market research for business development
  • Company gap analysis
  • Internationalisation strategy

Week 2


  • Customer journey of buyers
  • Documentation requirements
  • Quoting, pricing, and finding buyers

Week 3


  • Food safety
  • Good manufacturing practices
  • Getting your product market ready

Week 4


  • Insights into buyer expectations
  • Social certification for competitive edge
  • Logistics and incoterms

Week 5


  • How to prepare for a trade fair
  • Selecting the correct trade fair
  • Post-trade fair success criteria

Week 6


  • How to sell your product with success
  • Digital promotion and SEO
  • Simple website development strategies

✔️ August 7th – 15th September 2023

✔️ 6 modules, each week a new and exciting module

✔️ 4 hours a week: two hours of theory and two hours of practical work.

✔️Online training, so you can join from anywhere you want

✔️ 15 years+ experience within the industry: meet our agri-experts! 

✔️€800,- for all 6 modules

What Our Clients Say

“I recommend this webinar series to any entrepreneur who wants to learn more about entering European markets to export their agriculture-based products”. 

“ProFound has been very helpful with our market access work through their Organic Africa Pavilion at Biofach, and the preparatory work on promotion and engaging with markets”. 

Frequently Asked Questions

This webinar series is for small and medium-sized enterprises and entrepreneurs who want to develop their agri-businesses. If you are looking to learn more about quality on the European market, how to meet the legal requirements to export, and want to meet some of the world’s biggest traders and agri-businesses at European trade fairs, this workshop is for you.

Yes, you should speak English as this will allow you to contribute to the discussion, understand the material and work with other participants. If there is sufficient demand for the workshop in another language, we can consider alternatives.

The webinar series has been planned to begin in the week of the 7th August, with one session per week running until 11th September.

We do not provide a comprehensive list of buyers, however we can support you with accessing European markets and looking for opportunities in international markets. This can be discussed on a individual basis.

Not necessarily. What is important is that you are exploring options to export your produce, or simply to learn more about doing business in the agri-sector.
You can pay via PayPal, which is listed in this page. You will not be charged a transaction fee for payment.

Wonder where you stand in your Export Readiness Roadmap?

Fill out our Export Readiness Assessment.


About ProFound – Advisers in Development

ProFound believes a sustainably managed value chain of natural ingredient can transform rural areas. Natural ingredients provide much needed income for collectors and farmers. They also bring business opportunities to entrepreneurs. Also, sustainable collection and cultivation in biodiverse production systems can improve soils and sustain biodiversity. Moreover, our 25+ years of experience in natural ingredients makes this the sector where we can contribute most to sustainable development.

Natural ingredients are raw and processed materials from wild-collection or cultivation. We work with value-added natural ingredients for food, health and cosmetics industries with a particular interest in non-commodity ingredients.

Couldn’t find what you were looking for?

We are ready to help you. Inquiry or Question about Market Readiness?

Just send an email to Adriana Tascon, and she will get back to you.