At the In-Cosmetics trade fair in Barcelona, Robbie Hogervorst and CBI cosmetic ingredient export Andrew Jones organised a market orientation mission, to help SME exporters of natural ingredients get ready to export to Europe. Over 30 companies and business support organisations from South Africa and Latin America took part in this mission. The mission in Barcelona helped companies verify their market entry strategy. The companies met with potential buyers and came to a better understanding of what they need to enter the European market. What’s more, the trade fair introduced them to their competitors from Europe, as well as from [Read more]