ProFound’s consultant Robbie Hogervorst recently conducted two dissemination workshops in Quino, Ecuador. These were a follow-up activity of market intelligence products developed by ProFound for ProEcuador and Ecuadorian SME exporters of quinoa and chocolate. In close coordination with ProEcuador and CBI product experts, around 40 companies were provided with the highlights of these studies. Subjects discussed included product requirements and development trends, marketing requirements, legislative requirements, market trends, market channels and segments and promotion trends.

Based on these highlights, the trainers discussed market entry and product development options. Through different group assignments, the companies reviewed their product portfolio and capacities and benchmarked these with information on the European market. This helped the companies to further refine their export strategies.