Since the inception phase of the programme to develop Ethiopia’s beekeeping sector was finished, ProFound introduced its 4-step programme to facilitate market access:
- Market analysis and company audits
- GAP analyses
- Marketing strategies
- Trade fair participation and matchmaking
Earlier this year, ProFound already presented the results of its market analysis to stakeholders in Ethiopia and organised a workshop on the same topic. In August, the first 7 companies were audited by ProFound and its partners. The audits showed some interesting results. Many of the companies have ambitious marketing plans and some of them are close to realising their goals in the next few years, while a few others may need more time.
In the coming months, ProFound will organise more audits and start preparing GAP analyses for the audited companies.