At ProFound, we highly value direct contact with buyers. We use our extensive and international network of buyers and other industry experts to always know what’s going on in the market.

ProFound consultant Sharifa Zaidi visited two spices and herbs companies, VNK Herbs and Euroma, to discuss the latest market developments. She will use these insights in the Spices and Herbs market analysis for CBI – Centre for the Promotion of Imports from developing countries. See our Market Analysis solution for more information.


Both VNK Herbs and Euroma confirmed our findings that sustainability is a key topic in the spices and herbs trade. To improve sustainability, they focus on sustainable sourcing and invest in long-term sustainable relationships with their suppliers. Sustainability certifications are becoming more and more important as well.

This is ProFound’s core business: stimulating sustainable sourcing and sustainable trade relationships. Interested in our work regarding these topics? Go to our About Us page for more information.