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So far profound has created 73 blog entries.

We’re hiring: Intern Project Management & B2B Marketing

July 12th, 2019|

We're looking for an intern to help in project management of our Organic Africa Pavilion, in close collaboration with our project coordinator. Do you want to learn more and actively contribute towards international trade, development and sustainability? Apply now! Key activities of this internship Project management of the Organic Africa Pavilion: Coordination, planning and logisticsEngaging with clients, exhibitors, external partners, suppliers, traders and buyers;Coordinating and executing promotional activitiesHelp managing the pavilion during the trade fair (12-15 February 2020) General marketing communications activities, such as: Writing and editing website articles;Updating website and social media;Creating, distributing and improving company newsletters; Depending on [...]

ProFound in South Africa – outcomes from the CBI project

July 5th, 2019|

CBI’s Export Programme Natural Ingredients in South Africa has been concluded. ProFound has supported CBIs activities in the natural ingredients sector in South Africa since early 2014. What have we achieved on behalf of CBI in those years? First Natural Ingredients and Cosmetics Export Strategy of South Africa Stakeholders in South Africa’s natural ingredients sector were facing the same bottlenecks and leaving good opportunities untapped. However, they didn’t work together to overcome these problems. We joined up with CBI Business Support Organisation Development expert Jim Tersteeg to change this situation. Starting with bringing these stakeholders together. Making an exporter of [...]

ProFound wins CBI tenders: market intelligence on cocoa and coffee sectors

June 7th, 2019|

CBI chose ProFound to conduct their new market research on the coffee and cocoa sectors. For the next four years, Lisanne Groothuis and Gustavo Ferro are investigating these sectors. The aim is to strengthen the competitive position of coffee and cocoa producers and exporters. For these studies we analyse key and emerging trade flows between producing countries and the European market. We also look at the main trends in the European coffee and cocoa sectors. Using these inputs, we carefully set out all buyer requirements and give practical tips to producers and exporters. These will help them to find European [...]

Training FTC in Bosnia in Market Analysis

June 5th, 2019|

Did you know that Bosnia and Herzegovina (BiH) has various promising products to offer to the global market? The Foreign Trade Chamber (FTC) in BiH is making sure that people around the world are aware of the opportunities that BiH has to offer. Such as its range of essential oils. ProFound, through the trade promotion programme of our partner SIPPO, supports FTC to improve services to their members. Delivery of Market Intelligence will be a new service to help FTC's members find the best match between market needs and their products. Specifically, we're supporting FTC to analyse the US market [...]

Kicking off the CBI-IPD-MOI natural ingredients project in Indonesia

May 24th, 2019|

CBI (the Centre for the Promotion of Imports from developing countries) recently launched its new export development project in Indonesia. In this project CBI cooperates with the German Import Promotion Desk (IPD) and the Indonesian Ministry of Industry. Robbie Hogervorst joined IPD and CBI's mission to launch the project. 100 companies producing and exporting essential oils, botanical extracts and seaweed extracts participated in two national workshops. During these workshops the participants learned about opportunities on the EU market and requirements to reach this market. Moreover, they heard how the project could support them to enter Europe successfully with sustainable, traceable [...]

Diving into sustainable wild collection at FairWild Forum

May 14th, 2019|

Did you know that commercial wild-collection in Europe is alive and kicking? ProFound senior consultant Robbie Hogervorst participated in FairWild Forum 2019 in Budapest. During the forum he visited wild collection sites near the Hungarian-Croatian border. Here Roma collectors benefit from working for FairWild-certified operations: better working conditions, better and more stable incomes and fair trade premiums to invest in community projects. At the time of visit, the group was collecting wild garlic. At the FairWild Forum, Robbie also presented how FairWild certification can support compliance to the Nagoya Protocol for Access and Benefit Sharing. Other speakers explained how to [...]

Improving export development and promotion services to BioTrade companies

April 9th, 2019|

In close cooperation with Miguel Camacho, ProFound provided a workshop on behalf of Helvetas. Together with Miguel we helped to reinforce capacities of business support organisations (BSOs) to deliver demand-driven, value-added services that promote exports of BioTrade natural ingredients. The workshop provided international best-case examples of services to companies. For example trade fair organisation, certification training, export market planning and buyer missions. In addition, the workshop linked BSOs to trade promotion organisations in their countries. This link helps BSOs to discuss how to implement these services in practice. During the workshop the BSOs designed their service portfolio and did initial [...]

Marketing and Innovation 2.0: Export Marketing training at Natural Products Expo West

March 21st, 2019|

Many Myanmar companies want to enter the American market. They feel their innovative and speciality products will have the best chances in this highly dynamic market. That the American market is indeed dynamic we saw during a study visit to the Natural Products Expo West trade fair in Anaheim, California. Here we joined the Helvetas Myanmar team, 6 companies and 2 business support organisations. At the same time, the show also showed how fierce the competition is. Products and marketing concepts need to be very strong to stand out in this market. ProFound consultants Jolanda van Hal and Robbie Hogervorst [...]

Promoting exports of food products from Malawi

February 28th, 2019|

SMEs in Malawi are preparing to export sunflower oil, peanut butter and chili sauce, amongst others. During a workshop in Malawi, our consultant Kasper Kerver presented export opportunities. He challenged the entrepreneurs to make the most of these opportunities by developing a marketing strategy. With this support, entrepreneurs like Endrina in the picture below can scale up their business and generate more income and employment.  The workshop was part of a private sector development programme with partners Palladium and the Malawi Investment and Trade Centre (MITC). This programme improves access to markets and finance for SMEs. It also builds capacity [...]

Biofach 2019 – Organic Africa Pavilion breaks records again

February 27th, 2019|

From 13-16 February, the 22 exhibitors at our largest Organic Africa Pavilion yet met with almost 1,100 business leads. The pavilion included exhibitors from Madagascar, South Africa, Ghana, Zimbabwe, Tanzania, Kenya, Namibia and Mozambique. Both Botswana and the Comoros made their debut at BioFach.  "The added value is huge. It's helping us as a platform to showcase our products to this incredible market, where people are coming from all around the world." - Serge Rajaobelina, Sahanala, exhibitor from Madagascar  The companies displayed natural ingredients for food, cosmetics and health including baobab, honey, fresh papaya, African vegetable oils, spices, medicinal plants, herbal [...]