ProFound supports developing country exporters to bring their natural ingredient to the European market, providing market information regarding specific products that have a potential on the market. As more consumers are interested in a healthy diet, and as refined sugar has developed a bad name among several consumer groups, natural alternative sweeteners are an interesting product group. We therefore expect that lucuma and yacon will become more popular among European consumers. We have spoken to European importers and retailers of natural sweeteners and visited the ‘Free From Food’ fair in Amsterdam to discuss the European market of natural sweeteners with [Read more]