ProFound and Sandra Kruger and Associates help save endangered rooibos
The rooibos sector is under pressure. Volumes are going down because of drought and a lack of investment in production, value addition in South Africa remains low, and incomes for workers and small farmers in the sector are insufficient to support their families and communities. To make the sector more sustainable ProFound and Sandra Kruger Associates are developing an intervention to tackle these issues in an integrated way: increasing production, achieving CSR compliance and adding value through certification and CSR marketing. To support this effort, the team visited Carmien, a rooibos farm and processor in South Africa, to identify and [Read more]