ProFound in South Africa – outcomes from the CBI project

2019-07-05T09:14:02+00:00July 5th, 2019|Tags: , , , , , , , , |

CBI’s Export Programme Natural Ingredients in South Africa has been concluded. ProFound has supported CBIs activities in the natural ingredients sector in South Africa since early 2014. What have we achieved on behalf of CBI in those years? First Natural Ingredients and Cosmetics Export Strategy of South Africa Stakeholders in South Africa’s natural ingredients sector were facing the same bottlenecks and leaving good opportunities untapped. However, they didn’t work together to overcome these problems. We joined up with CBI Business Support Organisation Development expert Jim Tersteeg to change this situation. Starting with bringing these stakeholders together. Making an exporter of [...]

Launch of South Africa’s Natural Ingredients Export Strategy

2019-03-01T14:34:46+00:00October 25th, 2018|Tags: , , , , |

ProFound is proud to have been part of the launch of the South African natural ingredients export strategy 16-17 October 2018. The natural ingredients sector is a key segment of the government's re-industrialisation drive, with vital links to key economic policies such as the National Development Plan, Industrial Policy Action Plan and the New Growth Path. Economic growth needs to accelerate in a more inclusive manner and the natural ingredients sector is one sector that can achieve this. This sector holds great potential for South Africa because the global cosmetics, health and food markets are growing, in particular for natural [...]

Addressing support needs of South African health ingredients companies

2017-09-14T13:53:47+00:00August 15th, 2017|Tags: , , , |

ProFound consultant Robbie Hogervorst visited five health ingredients companies during a two week mission to South Africa. With each company, he discussed their company needs for the coming year and developed an action plan to solve these issues. These five companies are all part of the CBI's program Natural Ingredients for Health products. In this program, ProFound works together with our partner Sandra Kruger & Associates. Company support needs Even though the companies are different in terms of their products, markets and capacities, they share several needs, including: Certification requirements according to market and buyer needs, both in terms of voluntary and [...]

ProFound and Sandra Kruger and Associates help save endangered rooibos

2016-11-01T16:27:56+00:00August 16th, 2016|Tags: , , , |

The rooibos sector is under pressure. Volumes are going down because of drought and a lack of investment in production, value addition in South Africa remains low, and incomes for workers and small farmers in the sector are insufficient to support their families and communities. To make the sector more sustainable ProFound and Sandra Kruger Associates are developing an intervention to tackle these issues in an integrated way: increasing production, achieving CSR compliance and adding value through certification and CSR marketing. To support this effort, the team visited Carmien, a rooibos farm and processor in South Africa, to identify and [...]