ProFound caught up with the latest trends for natural ingredients at in-cosmetics fair, in Paris. We saw that natural and performance are still key to the industry, and product launches are booming. Cosmetic manufacturers are always interested in new natural ingredients, which were presented at the fair. Producers are also using existing natural products in new ways: in new applications for existing products or processing natural ingredients into completely new functional or active ingredients. Brands continue to find inspiration for cosmetics in food ingredients. Think of a youth-activating serum that contains chia seed extract. Or an energizing face cream that actually smells like coffee. [Read more]