In the first week of March, ProFound participated in Proexport’s seminar Condiciones de acceso para productos agroindustriales en la Unión Europea, which was conducted in 5 cities across Colombia – and broadcasted live to 15 additional cities. The seminar was organised in the framework of the Free Trade Agreement signed between Colombia and the European Union in 2012, and aimed to inform exporters of current and future opportunities for agro-industrial products in the EU market.

ProFound’s presentation addressed the European market for tropical and exotic fruits from Colombia, highlighting the relevant characteristics, trends & developments, market channels and buyer requirements therein. Consultant Gustavo Ferro also had the opportunity to present the results of the study conducted in cooperation with CBI, which investigated the opportunities for Colombian exporters in the Czech market for exotic fruits. This study was produced as a starting point in revealing opportunities in lesser-known EU markets.