Europe is the main market for speciality coffee worldwide, as well as home to the largest and most innovative coffee roasters. The European market demands a high volume of green coffee beans, but it presents several challenges to exporters of roasted coffee from producing countries.
In partnership with organisations such as PROCOLOMBIA and the Federación Nacional de Cafeteros de Colombia, CBI has launched a programme with Colombian coffee roasters whose aim is to enter the European market.
In the context of this programme, ProFound is currently investigating the European market for roasted coffee with CBI expert Rafael Valcarce. The goal is to provide Colombian exporters with practical tips and tools to access this market. This tailored intelligence will be compiled and disseminated in the first half of 2016. Stay tuned!