Within the scope of the CBI natural ingredients project in South Africa, ProFound developed a training with CECOSA, the Cosmetic Export Council of South Africa, for companies to develop an export marketing plan. This plan helps companies to decide which product to export to which market, and what actions, people and investments are needed to get there. Also, the export marketing plan is suitable to request subsidies for market entry from DTI, the South African Department of Trade and Investment.
Food South Africa / The Western Cape Fine Food Initiative, identified new services for their members – such as a market news service, coaching on marketing, organising buyer missions to South Africa, and setting up a processing and distribution hub. The board also considered how these can generate income to ensure that they become less dependent on subsidies and offer their services to more exporters.
These activities were conducted together with Jim Tersteeg, who is the expert on institutional development in CBIs South Africa programme. During an upcoming mission further services will be developed with both organisations.