Ethiopian honey value chains become stronger

ProFound and its partners SNV, Enclude and EAB are developing solutions together with processors in Ethiopia to improve the quality of their honey. Some solutions only require strict application of Standard Operating Procedures within the processing facility. Other solutions require intense cooperation with beekeepers. See our story on organic honey from Ethiopia to learn more about our work with beekeepers in Ethiopia. During a training by ProFound's consultant Kasper Kerver, processors and supporting institutions such as the Ministry of Livestock and Fisheries and the Agricultural Transformation Agency learned how honey exporters can set and meet quality expectations of their (international) buyers. [Read more]

2019-04-16T12:20:33+00:00August 2nd, 2017|
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Ethiopian organic honey & beeswax enter European market

With support of ProFound, Ethiopian honey processors in the ASPIRE programme made great progress over the past three years. They set up organic certified supply chains, installed processing equipment, imported drums for packaging and tackled other export and quality problems in the challenging Ethiopian business environment. COMEL, Yerkisho and Zembaba Union managed to export their first containers of organic certified honey to Europe. These exports are good news for their beekeepers who benefit tremendously from the honey trade. From February 12 to 19, four Ethiopian honey processors and several government representatives visited Germany for a trade mission organised by ProFound. [Read more]

2018-02-22T10:31:26+00:00February 21st, 2017|
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Making high quality products for Europe

ProFound consultant Kasper Kerver prepared ten Ethiopian entrepreneurs for their exports to international markets. He coached honey, pulses and seeds producers on quality and Food Safety Management and what international buyers expect from them. During the training, Kasper Kerver explained international buyers’ specific requirements for high quality products and Food Safety Management. The participants exercised with HACCP planning and received recommendations on their options for certification. Food Safety Management is a critical bottleneck to export honey, pulses and seeds to international markets. Many Ethiopian producers understand that international buyers want ‘high quality’ products, but don’t know exactly what they mean by that. [Read more]

2016-11-01T16:27:56+00:00June 9th, 2016|
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Colombian flower growers prepare to gain share in Europe

The flower industry in Colombia is expanding its horizon. The USA currently accounts for around 75% of Colombia’s flower exports and still provides plenty of opportunities, but Colombian exporters are keen to supply other markets too. They are mostly interested in China, the Middle East and Europe. ProFound analysed the European market. We focused on the growing demand for hortensia and the topic of sustainability. In two separate studies for CBI/Procolombia and Solidaridad, we identified opportunities for Colombian exporters and provided recommendations. These included learning from European competitors to improve hortensia quality, breeding more and stronger varieties of hortensia, and lobbying [Read more]

2016-11-01T16:28:02+00:00March 3rd, 2016|
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EXPRO Food Ingredients Asia

In the context of CBI's Food Ingredients Programme in Asia, ProFound supported companies from the Philippines, Vietnam, Indonesia and Pakistan during the EXPRO in France and Germany. The participants of the EXPRO focused on a wide range of food ingedients, including processed fruits, coconut oil, tea, coffee, cocoa, honey, spices and herbs, edible nuts and rice. Together with local experts, CBI experts Joost Pierrot and Jeroen Kruft, as well as trainer Julian Lawson Hill, ProFound consultants were responsible for guiding the companies through their market entry strategies. Gustavo Ferro focused on the companies handling processed fruits (incl. cashew nuts and coconut oil), while Kasper Kerver [Read more]

2016-10-11T12:48:43+00:00November 12th, 2014|
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Market entry for Ethiopian honey processors

Kasper Kerver and Jesse Bloemendaal of ProFound held a 3-day marketing strategy workshop for Ethiopian bee product processors in Addis Ababa. After short theoretical introductions of the different topics in a marketing strategy, the participants of the workshop developed their own marketing strategies through exercises and private counselling sessions with the consultants. This workshop was the kick-off for a long-term commitment by ProFound to support companies with their marketing strategy and business planning. Entrepreneurs delivering a high-quality marketing strategy are invited to participate in local and international trade fairs and other matchmaking opportunities. The first participants of the workshop have [Read more]

2016-10-11T12:55:49+00:00March 4th, 2014|
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