Marketing and Innovation 2.0: Export Marketing training at Natural Products Expo West

Many Myanmar companies want to enter the American market. They feel their innovative and speciality products will have the best chances in this highly dynamic market. That the American market is indeed dynamic we saw during a study visit to the Natural Products Expo West trade fair in Anaheim, California. Here we joined the Helvetas Myanmar team, 6 companies and 2 business support organisations. At the same time, the show also showed how fierce the competition is. Products and marketing concepts need to be very strong to stand out in this market. ProFound consultants Jolanda van Hal and Robbie Hogervorst [Read more]

2019-05-24T16:18:27+00:00March 21st, 2019|
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South East Asian producers getting ready for BioTrade exports

ProFound experts Robbie Hogervorst and Aafke van Sprundel conducted a series of market entry strategy trainings in Kuala Lumpur, Yangon and Mandalay for the Helvetas Regional BioTrade Project South East Asia. More than 20 Vietnamese, Lao and Myanmar companies were trained and supported to develop their first market entry strategy. A second objective was to build capacities of business associations to start developing market entry services to their members.    During the workshop, the participants were guided to define how they wanted to position themselves on the market. Do they want to be a high end, a sustainable, ethical, unique [Read more]

2019-02-07T14:16:57+00:00December 21st, 2018|
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2 ethical organic buyers, 8 suppliers, 3 countries: Buyer mission shows Biotrade potential in South East Asia

ProFound senior consultant Robbie Hogervorst joined the Helvetas buyer mission to South East Asia to identify business opportunities for Biotrade products and actions needed to make business happen. Organic buyers Traditional Medicinals (USA) and Organic Herb Trading Company (UK) met with companies from Vietnam and Laos. Organic Herb Trading company also visited suppliers in Myanmar. BioTrade products in Southeast Asia  The main focus of the mission was on suppliers producing indigenous spices and organically produced local varieties of commodity spices, such as turmeric and ginger. The buyers also explored options for medicinal and aromatic plants and local herbal medicine traditions. In general, there [Read more]

2019-04-12T12:59:42+00:00October 23rd, 2018|
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Trading prospects for Biotrade suppliers after match-making with international buyers

Susan Curtis was one of three buyers on the buyer’s mission for the SECO-funded Regional BioTrade Project Southeast Asia with Helvetas Swiss Intercooperation facilitated by ProFound. As Director of Natural Health at Neal’s Yard Remedies, Susan visited Myanmar and Vietnam and explored the possibilities to cooperate with suppliers of BioTrade ingredients. The mission inspired her to consider some of these ingredients for the products of Neal’s Yard Remedies, including both high quality spice essential oils and a cosmetic ingredient that would be new to Europe and has the potential to lead to some exciting and innovative new product development. “I was [Read more]

2019-04-16T10:48:42+00:00December 20th, 2017|
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The business case for BioTrade markets

ProFound’s consultants  Bert-Jan Ottens and Sacha Handgraaf supported a Helvetas training on sustainable certification schemes in the context of the Regional BioTrade Project Southeast Asia with Helvetas Swiss Intercooperation. The Helvetas country teams came together in Bangkok to discuss certification trajectories for the tea, spices and thanaka value chains. This will help the teams to design strong business cases for BioTrade with business support and private sector actors in Laos, Vietnam and Myanmar. During the two day-training the teams learned more about: Food safety and sustainability certifications relevant for the international market How to make the link between the BioTrade principles [Read more]

2018-06-26T12:34:59+00:00October 31st, 2017|
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Solution: Market Analysis

MARKET ANALYSIS SOLUTION Why is market analysis important to develop businesses? Success in business starts with understanding the market. Knowledge of buyer requirements, distribution channels and trends in end-markets is key to identify market opportunities. Additional knowledge of the value chain in the country of origin is necessary to take advantage of these opportunities. It is this combination of market analysis and value chain analysis that results in successful business development. And this helps businesses and their support organisations. What can ProFound do for you? ProFound conducts market analyses which provide insights into the natural ingredients [Read more]

2023-07-05T13:37:04+00:00October 4th, 2017|
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