Many Myanmar companies want to enter the American market. They feel their innovative and speciality products will have the best chances in this highly dynamic market. That the American market is indeed dynamic we saw during a study visit to the Natural Products Expo West trade fair in Anaheim, California. Here we joined the Helvetas Myanmar team, 6 companies and 2 business support organisations. At the same time, the show also showed how fierce the competition is. Products and marketing concepts need to be very strong to stand out in this market.
ProFound consultants Jolanda van Hal and Robbie Hogervorst guided the companies at Natural Products Expo West and during retail visits. They provided training sessions both before and after the fair. These helped the companies make the most of the visit. The participants translated outcomes of the trip in their company and organisational strategies. They focused on their promotion, product development and positioning.