Raising the bar of Ethiopian honey
Many consumers see honey as a natural and healthy alternative to sugar. It is available on the market as table honey and also as a food ingredient, for example in sweets such as liquorice or in bakery products. Beeswax, another produce of honey bees, is used in cosmetic products like lip balms. But because the bee population is decreasing globally, there aren’t sufficient honey supplies to meet European demand.
European companies are looking for honey supplies elsewhere, a great opportunity for honey suppliers in developing countries, such as Ethiopia. Ethiopia has a strong tradition of producing and consuming honey. Honey is used in honey wine (or “Tej”), a national drink. But the country was not on the map of European importers. The quality of Ethiopian honey was too low, and the level of entrepreneurship was limited.
“I have just exported my first container of honey! I set up my company only a few years ago. Kasper of ProFound supported me throughout our development. He helped me to develop my export marketing strategy and exhibit at the Biofach trade fair.” – Samuel Woldekidan (Yerkisho Honey and Wax Trading)
From Ethiopian forests to the global market
Keeping honey bees offers additional income to farmers in Ethiopia. This is important in rural areas, where income opportunities are limited. Ethiopian farmers can combine honey production with other agricultural activities, such as coffee production.
Honey bees can also forage in Ethiopia’s wild areas (such as forests or dry lands), giving communities incentives to protect these areas and not exploit them for fire wood. For ProFound, this offers a strong basis to build capacities of the Ethiopian honey sector in order to supply international markets with sustainable, organic-certified honey.
“With the support of ProFound we know how to facilitate poor beekeepers in Ethiopia to access sustainable markets for their honey. ProFound helped us to develop the honey value chain by improving the partnerships between our Ethiopian honey processors and international buyers. Their knowledge on the international honey market and the requirements such as food safety management give us a clear direction for our strategy on honey value chain development.” – Yetnayet Girmaw (SNV Ethiopia)
Seven Ethiopian entrepreneurs now market organic honey
ProFound developed sustainable value chains for organic honey with seven Ethiopian entrepreneurs who are processing and marketing honey. This is part of the Aspire project, funded by the Dutch embassy in Ethiopia.
Key results of the project include:
- Improved incomes for a wider group of beekeepers.
- Higher incomes for entrepreneurs exporting honey.
- Increased awareness of organic agriculture in Ethiopia and its broader recognition in Europe.