Solution: Market Access2019-04-19T13:29:23+00:00

Why is market access important to develop business?

Finding the right market channel and partner is the last mile to success for any business. Solid partnerships increase their competitiveness and allow companies to develop their products and services.

Suppliers in developing countries face challenges in international market access. Some do not have a clear strategy on market entry, and others are missing capacities to implement this strategy. For example, they need to know the right channel to reach the market, how to identify and select the right buyer, and how to communicate with them in the right way.

How can ProFound help businesses?

We match suppliers in developing countries with buyers in local, regional and international markets. With a wide network of buyers worldwide, we help companies find their best match.

ProFound combines market access services with market orientation. This enables entrepreneurs to make informed decisions on target markets, segments and actions needed to reach them, before making a prepared market entry. Using our Market Potential Tool, we can identify natural ingredients with most potential on international markets. We adapt Market Access activities to specific objectives, export experience and capacities and pay close attention to ambitions and business planning.

What market access products does ProFound offer?

Our market access Solution helps companies make the last step towards market entry, after market analysisbusiness planning and rural finance. Our products include:  B2B MatchmakingBuyers missionsMatchmaking toursTrade fair support.

Related stories

ProFound story: Natural ingredients sector development in South Africa
ProFound story: Organic honey in Ethiopia
ProFound story: Biotrade development in southeast Asia

Trade fair support

Our team supports Trade fair preparation and participation by suppliers and business support organisations. ProFound works in key fairs in the sector, including In-Cosmetics, Food & Health Ingredients Europe, BioFach and Vitafoods. Since 2015, ProFound organises the Organic Africa Pavilion at BioFach to promote Africa as a source for high quality organic products and to give exporters a platform to meet international buyers.

Matchmaking tours

Our matchmaking tours in Europe allow suppliers to meet potential business partners and gain insights into the market for optimizing business development. These events are usually organised around trade fairs, such as BioFach (for organic products) or in-cosmetics (for cosmetic ingredients). Matchmaking tours include extra educational activities such as seminars, shop and company visits.

B2B matchmaking and buyers missions

ProFound offers direct Business-to-Business matchmaking. We engage directly with international business partners to create win-win situations. We can bring companies to target markets or take buyers on a buyers missions to producing countries.

Need more information?

Contact Jolanda van Hal for more information on Market AccessContact Jolanda van Hal


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The Organic Africa Pavilion at BioFach, organic trade fair in Germany