ProFound consultants Bert-Jan Ottens and Jesse Bloemendaal visited Vitafoods 2016 to give a Market Orientation Training to Pakistani and South African producers of natural ingredients.


In classroom trainings, the companies drafted their market entry strategy. They learned to make an analysis of their strengths and weaknesses. The companies also received training on obtaining market information so they can identify opportunities and threats on the European market. ProFound also showed the participants how natural ingredients are used and sold on the European market by visiting retail outlets.

In the last days of the training, participants visited the trade fair Vitafoods to validate their market entry strategies. At the fair, they met with potential buyers to better understand the European market. Moreover, they conducted a competitor analysis with other companies exhibiting in Geneva.