ProFound in South Africa – outcomes from the CBI project

2020-03-04T09:54:53+00:00July 5th, 2019|Tags: , , , , , , , , |

CBI’s Export Programme Natural Ingredients in South Africa has been concluded. ProFound has supported CBIs activities in the natural ingredients sector in South Africa since early 2014. What have we achieved on behalf of CBI in those years? First Natural Ingredients and Cosmetics Export Strategy of South Africa Stakeholders in South Africa’s natural ingredients sector were facing the same bottlenecks and leaving good opportunities untapped. However, they didn’t work together to overcome these problems. We joined up with CBI Business Support Organisation Development expert Jim Tersteeg to change this situation. Starting with bringing these stakeholders together. Making an exporter [Read more]

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South African and Pakistani suppliers at Vitafoods: 46 potential orders

2019-07-05T08:59:19+00:00May 18th, 2018|Tags: , , , , |

The results of the CBI pavilion at Vitafoods 2018 made it clear: Vitafoods continues to lead when it comes to ingredients for healthy foods, food supplements and herbal medicine. The fair held 7-9 May in Geneva received 1,100 exhibitors across different ingredient categories and 21,000 corporate visitors. The show is on the frontline of emerging industry trends: the convergence between food and pharma, new ingredients, new delivery systems and the emergence of personalised nutrition. The 6 participants from South Africa and Pakistan made 350 high-quality business contacts resulting in 8 fixed orders and 46 potential orders. This was their last CBI-supported participation. [Read more]

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Addressing support needs of South African health ingredients companies

2017-09-14T13:53:47+00:00August 15th, 2017|Tags: , , , |

ProFound consultant Robbie Hogervorst visited five health ingredients companies during a two week mission to South Africa. With each company, he discussed their company needs for the coming year and developed an action plan to solve these issues. These five companies are all part of the CBI's program Natural Ingredients for Health products. In this program, ProFound works together with our partner Sandra Kruger & Associates. Company support needs Even though the companies are different in terms of their products, markets and capacities, they share several needs, including: Certification requirements according to market and buyer needs, both in terms of voluntary and [Read more]

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Successful Vitafoods exhibition: 280 new business contacts

2020-07-23T07:41:39+00:00May 31st, 2017|Tags: , , , |

During Vitafoods 2017, ProFound supported seven exporters from South Africa and Pakistan at the CBI stand. We helped the exhibitors launch their products on the global health and nutraceutical ingredients market. The trade fair in Geneva was a success, the companies made 280 new business contacts. They have many potential leads to pursue. ProFound supported the exhibitors in presenting their products and company attractively and professionally. We linked them to buyers from Europe and beyond. Trade fair support and B2B Matchmaking are some of our activities covered by our market entry  solution. The seven companies were well prepared to [Read more]

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ProFound @Vitafoods 2017: CBI stand J116

2017-05-31T11:51:57+00:00April 21st, 2017|Tags: , , , , |

Vitafoods Europe is expecting more than 18,500 visitors and 1,000 exhibitors to its annual trade fair in Geneva, Switzerland. From 9-11 May, the trade fair will bring together companies from the entire global nutraceutical supply chain. CBI will be there to introduce seven natural ingredient suppliers to the market. At the stand, ProFound will offer trade fair support, one of our activities in Market Access (See our Solutions page for more information). You can find ProFound consultant Robbie Hogervorst at CBI stand J116, together with seven companies from Pakistan and South Africa. The exhibitors are all part of CBI’s export [Read more]

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Market Orientation Training at Vitafoods

2016-11-01T16:28:02+00:00May 30th, 2016|Tags: , , , |

ProFound consultants Bert-Jan Ottens and Jesse Bloemendaal visited Vitafoods 2016 to give a Market Orientation Training to Pakistani and South African producers of natural ingredients. In classroom trainings, the companies drafted their market entry strategy. They learned to make an analysis of their strengths and weaknesses. The companies also received training on obtaining market information so they can identify opportunities and threats on the European market. ProFound also showed the participants how natural ingredients are used and sold on the European market by visiting retail outlets. In the last days of the training, participants visited the trade fair Vitafoods to validate their market entry strategies. At the fair, they met with potential [Read more]

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