What was once perceived as impossible is now gradually taking shape. Colombian roasters have built the confidence and skills to pioneer on a highly competitive market. And they are now equipped with a map of the market and the tools to work on their individual roadmaps within the CBI programme on Speciality Roasted Coffee in Colombia.
To support CBI’s programme, ProFound cooperated with expert Rafael Valcarce in producing a Tailored Intelligence to support Colombian coffee roasters in accessing the European market. This study was disseminated in Colombia (Bogotá and Pereira) to the target audience in October 2016, followed by in-depth discussions on the programme’s strategy and follow-up steps.